B) Sales promotion tools can reach prospects who prefer to avoid mass media and targetedpromotions.C) Sales promotion tools are typically an indirect form of "soft-sell" and hence, better receivedby customers.D) Sales promotion tools incorporate some[r]
I. PERSONAL SELLING Personal selling consists of interpersonal interactions with customers andprospects to make sales and maintain customer relationships. II. MANAGING THE SALES FORCE: Managing the sales forceis analyzing, planning, implementing and controlling sales force activities.It includes des[r]
Planners BewareMany models ignore realities such as depreciation, taxes, etc.Percent of sales methods are not realistic because fixed costs exist.Most models generate accounting numbers not financial cash flowsAdjustments must be made to consider these and other factors.McGraw-Hill[r]
1. 1. They decided to based the new company …. York. a. On b. in c. at d. from 2. Several football clubs are now quoted ….the Stock Exchange. a. On b. for c. under d. over 3. We had a fall ….our net profit. a. off b. of c. in d. out 4. We only increase sales ….lowering the price of main product. a.[r]
Quản trị bán lẻ, tập trung phát triển lực lượng bán hàng nhằm nâng cao hiệu quả. Bán lẻ là một ngành đang rất hot tại Việt Nam. Most of the customers were satisfied by the promotions of the company including rebates, discounts, gifts, and other bundled services. However, the company also recognizes[r]
72 Phím nào kích hoạt chức năng trợ giúp của trình xử lý văn bản? a. F1 b. Alt + 1 c. Ctrl + Alt + F1 d. Ctrl + F1 Đáp án: a. 73 Công ty bạn yêu cầu bạn phải sử dụng tài liệu làm mẫu template. Bạn nên lưu tài liệu đóở đâu để nó trở thành 1 trong các template của công ty. a. Tro[r]
Most of the customers were satisfied by the promotions of the company including rebates, discounts, gifts, and other bundled services. However, the company also recognizes that there are many disadvantages: As a small company, the company does not have enough resources to open the showroom, leading[r]
Most of the customers were satisfied by the promotions of the company including rebates, discounts, gifts, and other bundled services. However, the company also recognizes that there are many disadvantages: As a small company, the company does not have enough resources to open the showroom, leading[r]
and their impact on sales team make up and effectiveness. The specificoutcomes of the unit are set out but cover these main topics: Understandingselling, Account Management, Sales Force Organisation, Recruiting SalesStaff , Sales Training , Leading and Motivating a Sal[r]
Part I: THE WORLD OF MARKETING. 1. An Overview of Marketing. 2. Strategic Planning for Competitive Advantage. 3. Ethics and Social Responsibility. 4. The Marketing Environment. 5. Developing a Global Vision. Part II: ANALYZING MARKET OPPORTUNITIES. 6. Consumer Decision Making. 7. Business Ma[r]
Part I: THE WORLD OF MARKETING. 1. An Overview of Marketing. 2. Strategic Planning for Competitive Advantage. 3. Ethics and Social Responsibility. 4. The Marketing Environment. 5. Developing a Global Vision. Part II: ANALYZING MARKET OPPORTUNITIES. 6. Consumer Decision Making. 7. Business Ma[r]
Part I: THE WORLD OF MARKETING. 1. An Overview of Marketing. 2. Strategic Planning for Competitive Advantage. 3. Ethics and Social Responsibility. 4. The Marketing Environment. 5. Developing a Global Vision. Part II: ANALYZING MARKET OPPORTUNITIES. 6. Consumer Decision Making. 7. Business Ma[r]
CrawlersThe search engine such as Google sends crawlers (also called spiders or bots) toharvest the content on your website. Crawlers are nothing but programs whichsystematically browse the Internet for the purpose of web indexing. They cannotcomprehend images or animations but can read their[r]
The combination of all these elements makes up thecompany marketing plan. The task of advertising is toinform the public that a certain product is available andto persuade them to buy that product and not a similarone. The advertising media know no limit. They used tobe just newspapers[r]
,,5) Coherence: Edit words ruthlessly that do not support main ideati id• 2 ‐3 styles of font– Times New Roman, Arial, Garamond,,– English ppt = English font (no 바탕)• Size Si– Half the size of the oldest person in the room– Consider room size– Do not be scared of large [r]
Form VIRAL FILM• Color: White and Red• Sound: melody,soothing• Image: realistic,sharpMEDIUMS OF ADVERTISINGOUTDOOR ADVERTISING• Advantages: Flexibility; high repeatexposure; low cost; low competition• Limitations: Limited audienceselectivity; creative limitationsINTERNET• Advantages: High sel[r]