LECTURE PRINCIPLES OF MARKETING - CHAPTER 16: MARKETING ETHICS AND SOCIAL RESPONSIBILITY - TRƯỜNG ĐẠI HỌC Y KHOA VINH

Chapter 16 identify the major social criticisms of marketing, define consumerism and environmentalism and explain how they affect marketing strategies, describe the principles of socially responsible marketing, explain the role of ethics in marketing.

Principles of marketing: Chapter 3 - Strategic and Marketing Planning presents The Marketing Mix, The Boston Consulting Group Matrix, The BCG Matrix, Product/Market Expansion Grid, Components of the Marketing Plan.

Lecture E-commerce and e-business for managers - Chapter 8: Internet marketing. This chapter includes contents: Branding, internet marketing research, e-mail marketing, promotions, e-business advertising, e-business public relations, business-to-business (B2B) marketing on the web, search engines.

Lecture fundamentals of marketing - Lecture 29: Creating competitive advantage. After studying this chapter you will be able to understand: Competitor analysis, competitive strategies, balancing customer and competitor orientations.

Lecture Organizational behavior – Chapter 4: Considering individual states. The contents of this chapter include all of the following: ethics, attitudes and commitments, perception and attributions, emotions.

2012 MARKETING TRENDS SURVEY EMAIL MARKETING AND SOCIAL MEDIA ARE TOP BENEFICIARIES OF HEALTHY 2012 MARKETING BUDGETS A new StrongMail survey conducted by Zoomerang from November 16 to N[r]

Lecture Principles of Marketing - Chapter 10 explain why companies use distribution channels and discuss the functions these channels perform, discuss how channel members interact and how they organize to perform the work of the channel, identify the major channel alternatives open to a company, exp[r]

After reading this chapter, you should be able to answer the following questions: How do ethics and ethical behavior play out in the workplace? How can we maintain high standards of ethical conduct? What should we know about the social responsibilities of organizations?

 Being ethical and honest at all times. Being ethical and honest at all times.
 Telling the truth; don’t hide or manipulate information. Telling the truth; don’t hide or manipulate information.  Admitting failure and not trying to cover it up. Admitting failure and n[r]

Principles of marketing: Chapter 1 - Introduction to Marketing is Marketing, more than any other business function, deals with customers; understanding, creating, communicating, and delivering customer value and satisfaction are at the very heart of modern marketing thinking and practice.

Principles of marketing: Chapter 2 – Marketing environment introductions The Marketing Environment, The Company’s Micro-Environment, Responding To The Marketing Environment.

In this chapter: Explain companywide strategic planning and its four steps, discuss how to design business portfolios and growth strategies, discuss how to design business portfolios and growth strategies, describe the elements of a customer-driven marketing strategy and mix and the forces that infl[r]

Lecture Marketing metrics - Chapter 4: Non-financial metrics presentation of content: Product and portfolio management, pricing strategy, chanel and retail management, marketing communication metrics.

This chapter’s objectives are to: Explain ethics as they relate to the five domains of individuals, organizations, stakeholders, government, and the global community demonstrate processes and practices for managing organizational ethics describe how businesses approach social responsibility summariz[r]

Chapter 13 - Digital marketing and social networking. Define digital media and digital marketing and recognize their increasing value in strategic planning, demonstrate the role of digital marketing and social networking in today’s business environment, show how digital media affects the marketing m[r]

In this chapter, we take a look at the role of ethics and social responsibility in business decision making. After reading this chapter, you will be able to: Define business ethics and examine its importance; detect some of the ethical issues that may arise in business, specify how businesses can pr[r]

Chapter 3: Understanding the marketing environment, ethical behavior, and social responsibility. After reading this chapter you should be able to: Explain the purpose of environmental scanning, describe social forces such as demographics and culture, discuss how economic forces affect marketing, des[r]

Lecture Principles of Marketing - Chapter 6 presents the following content: Business markets, business buyer behavior, the business buying process, E-procurement: buying on the internet, institutional and government markets.

Lecture fundamentals of marketing - Lecture 19: Retailing and wholesaling. After studying this chapter you will be able to understand: Retailing, retailer marketing decisions, retailing trends and developments, wholesaling.

Part I: THE WORLD OF MARKETING.
1. An Overview of Marketing.
2. Strategic Planning for Competitive Advantage.
3. Ethics and Social Responsibility.
4. The Marketing Environment.
5. Developing a Global Vision.
Part II: ANALYZING MARKET OPPORTUNITIES.
6. Consumer Decision Making.
7. Business Ma[r]