LECTURE PRINCIPLES OF MARKETING - CHAPTER 16: MARKETING ETHICS AND SOCIAL RESPONSIBILITY - TRƯỜNG ĐẠI HỌC Y KHOA VINH

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Lecture Principles of Marketing - Chapter 16: Marketing ethics and social responsibility

Lecture Principles of Marketing - Chapter 16: Marketing ethics and social responsibility

Chapter 16 identify the major social criticisms of marketing, define consumerism and environmentalism and explain how they affect marketing strategies, describe the principles of socially responsible marketing, explain the role of ethics in marketing.

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Principles of marketing: Chapter 3 - Strategic and Marketing Planning

Principles of marketing: Chapter 3 - Strategic and Marketing Planning

Principles of marketing: Chapter 3 - Strategic and Marketing Planning presents The Marketing Mix, The Boston Consulting Group Matrix, The BCG Matrix, Product/Market Expansion Grid, Components of the Marketing Plan.

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Lecture E-commerce and e-business for managers - Chapter 8: Internet marketing

Lecture E-commerce and e-business for managers - Chapter 8: Internet marketing

Lecture E-commerce and e-business for managers - Chapter 8: Internet marketing. This chapter includes contents: Branding, internet marketing research, e-mail marketing, promotions, e-business advertising, e-business public relations, business-to-business (B2B) marketing on the web, search engines.

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Lecture fundamentals of marketing - Lecture 29: Creating competitive advantage

Lecture fundamentals of marketing - Lecture 29: Creating competitive advantage

Lecture fundamentals of marketing - Lecture 29: Creating competitive advantage. After studying this chapter you will be able to understand: Competitor analysis, competitive strategies, balancing customer and competitor orientations.

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LECTURE ORGANIZATIONAL BEHAVIOR – CHAPTER 4: CONSIDERING INDIVIDUAL STATES

LECTURE ORGANIZATIONAL BEHAVIOR – CHAPTER 4: CONSIDERING INDIVIDUAL STATES

Lecture Organizational behavior – Chapter 4: Considering individual states. The contents of this chapter include all of the following: ethics, attitudes and commitments, perception and attributions, emotions.

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Lecture Principles of Marketing - Chapter 10: Marketing channels and supply chain management

Lecture Principles of Marketing - Chapter 10: Marketing channels and supply chain management

Lecture Principles of Marketing - Chapter 10 explain why companies use distribution channels and discuss the functions these channels perform, discuss how channel members interact and how they organize to perform the work of the channel, identify the major channel alternatives open to a company, explain how companies select, motivate, and evaluate channel members.

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Lecture Exploring management - Chap 3: Ethics and social responsibility

Lecture Exploring management - Chap 3: Ethics and social responsibility

After reading this chapter, you should be able to answer the following questions: How do ethics and ethical behavior play out in the workplace? How can we maintain high standards of ethical conduct? What should we know about the social responsibilities of organizations?

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social responsibility and managerial ethics

SOCIAL RESPONSIBILITY AND MANAGERIAL ETHICS

 Being ethical and honest at all times. Being ethical and honest at all times.
 Telling the truth; don’t hide or manipulate information. Telling the truth; don’t hide or manipulate information.  Admitting failure and not trying to cover it up. Admitting failure and not trying to cover it up.
 Communicating shared ethical values to employees Communicating shared ethical values to employees

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Principles of marketing: Chapter 1 - Introduction to Marketing

Principles of marketing: Chapter 1 - Introduction to Marketing

Principles of marketing: Chapter 1 - Introduction to Marketing is Marketing, more than any other business function, deals with customers; understanding, creating, communicating, and delivering customer value and satisfaction are at the very heart of modern marketing thinking and practice.

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Principles of marketing: Chapter 2 – Marketing environment

Principles of marketing: Chapter 2 – Marketing environment

Principles of marketing: Chapter 2 – Marketing environment introductions The Marketing Environment, The Company’s Micro-Environment, Responding To The Marketing Environment.

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Lecture Principles of Marketing - Chapter 2: Company and Marketing strategy

Lecture Principles of Marketing - Chapter 2: Company and Marketing strategy

In this chapter: Explain companywide strategic planning and its four steps, discuss how to design business portfolios and growth strategies, discuss how to design business portfolios and growth strategies, describe the elements of a customer-driven marketing strategy and mix and the forces that influence it, list the marketing management functions, including the elements of a marketing plan.

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Lecture Marketing metrics: Chapter 4 - Trần Nhật Minh

Lecture Marketing metrics: Chapter 4 - Trần Nhật Minh

Lecture Marketing metrics - Chapter 4: Non-financial metrics presentation of content: Product and portfolio management, pricing strategy, chanel and retail management, marketing communication metrics.

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LECTURE MANAGEMENT (2ND EDITION) – CHAPTER 6: ETHICS AND SOCIAL RESPONSIBILITY

LECTURE MANAGEMENT (2ND EDITION) – CHAPTER 6: ETHICS AND SOCIAL RESPONSIBILITY

This chapter’s objectives are to: Explain ethics as they relate to the five domains of individuals, organizations, stakeholders, government, and the global community demonstrate processes and practices for managing organizational ethics describe how businesses approach social responsibility summarize management’s role in building responsible businesses based on ethical decision making.

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LECTURE BUSINESS (4/E): CHAPTER 13 - FERRELL, HIRT, FERRELL

LECTURE BUSINESS (4/E): CHAPTER 13 - FERRELL, HIRT, FERRELL

Chapter 13 - Digital marketing and social networking. Define digital media and digital marketing and recognize their increasing value in strategic planning, demonstrate the role of digital marketing and social networking in today’s business environment, show how digital media affects the marketing mix,....

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Lecture Business: A changing world - Chapter 3: Business ethics and social responsibility

Lecture Business: A changing world - Chapter 3: Business ethics and social responsibility

In this chapter, we take a look at the role of ethics and social responsibility in business decision making. After reading this chapter, you will be able to: Define business ethics and examine its importance; detect some of the ethical issues that may arise in business, specify how businesses can promote ethical behaviour; define social responsibility and explain its relevance to business; debate an organization''s social responsibilities to owners, employees, consumers, the environment, and the community.

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Lecture Marketing: The core (5/e): Chapter 3 – Kerin, Hartley, Rudelius

Lecture Marketing: The core (5/e): Chapter 3 – Kerin, Hartley, Rudelius

Chapter 3: Understanding the marketing environment, ethical behavior, and social responsibility. After reading this chapter you should be able to: Explain the purpose of environmental scanning, describe social forces such as demographics and culture, discuss how economic forces affect marketing, describe how technological changes can affect marketing,...

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Lecture Principles of Marketing - Chapter 6: Business markets and business buying behavior

Lecture Principles of Marketing - Chapter 6: Business markets and business buying behavior

Lecture Principles of Marketing - Chapter 6 presents the following content: Business markets, business buyer behavior, the business buying process, E-procurement: buying on the internet, institutional and government markets.

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Lecture fundamentals of marketing - Lecture 19: Retailing and wholesaling

Lecture fundamentals of marketing - Lecture 19: Retailing and wholesaling

Lecture fundamentals of marketing - Lecture 19: Retailing and wholesaling. After studying this chapter you will be able to understand: Retailing, retailer marketing decisions, retailing trends and developments, wholesaling.

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Principles of marketing MKTG 8e joe hair carl mcdaniel chapter 016

Principles of marketing MKTG 8e joe hair carl mcdaniel chapter 016

Part I: THE WORLD OF MARKETING.
1. An Overview of Marketing.
2. Strategic Planning for Competitive Advantage.
3. Ethics and Social Responsibility.
4. The Marketing Environment.
5. Developing a Global Vision.
Part II: ANALYZING MARKET OPPORTUNITIES.
6. Consumer Decision Making.
7. Business Marketing.
8. Segmenting and Targeting Markets.
9. Marketing Research.
Part III: PRODUCT DECISIONS.
10. Product Concepts.
11. Developing and Managing Products.
12. Services and Nonprofit Organization Marketing.
Part IV: DISTRIBUTION DECISIONS.
13. Supply Chain Management.
14. Marketing Channels and Retailing.
Part V: PROMOTION AND COMMUNICATION STRATEGIES.
15. Marketing Communications.
16. Advertising, Public Relations, and Sales Promotion.
17. Personal Selling and Sales Management.
18. Social Media and Marketing.
Part VI: PRICING DECISIONS.
19. Pricing Concepts.
20. Setting the Right Price.
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