IMPACTS OF CULTURE DIFFERENCES ON A BRAND COMMUNITY – A CROSS STUDY IN SWEDEN, TAIWAN AND VIETNAM

This study questions the impact of cultural differences on Apple Inc. brand community in three countries: Sweden, Taiwan and Vietnam. On the basis of quantitative and qualitative research, two component factors of brand community are assessed: brand loyalty and psychological attachment to brand comm[r]

Limitations
This study has several limitations. First, in the 1990 and 1997 surveys a number of samples could not be tested for HTLV and these samples were more often of HIV infected people; therefore, the prevalence may have been underestimated. Th[r]

The thesis examines and assesses the positive and negative impacts of foreign investment on economic security, points out the causes and contradictions that need to be addressed from the status of the impact of foreign investment. to economic security in Vietnam. Proposing views and solutions to pro[r]

This study examined the impact of children and advertising on mother’s decision in buying products for their children in Vietnam. Moreover, children’s age and kinds of products were added to test their moderating impacts on mother’s decision.

Why has Vinamilk been considered as the worldfamous brand in Vietnam?
Why has Vinamilk been considered as the worldfamous brand in Vietnam?
Why has Vinamilk been considered as the worldfamous brand in Vietnam?
Why has Vinamilk been considered as the worldfamous brand in Vietnam?
Why has Vinamilk bee[r]

Following brand equity theories and customer based brand equity models, the paper proposes an analytical framework which adopts Aeker’s four components including brand awareness, brand associations, perceived quality and brand loyalty in order to enhance the value of brand equity for higher institut[r]

The overarching analytical thesis in economic growth in Vietnam; impacts of a number of factors on income inclusion in Vietnam in the period of 2004-2016; proposing some measures to improve the inclusion of income in Vietnam.

TRANG 1 VIETNAM NATIONAL UNIVERSITY, HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF POST – GRADUATE STUDIES ------ HOÀNG THỊ MỴ A CROSS – CULTURAL STUDY ON THE ECO[r]

Osteopontin (OPN) is an essential cytokine involved in immune cell recruitment and an important regulator of inflammation. The purpose of this study was to examine differences in OPN plasma levels between before and after antibiotic treatment in hospitalized adult patients with community-acquired pn[r]

This research empirically investigates the impacts of three components of organizational culture (Decisiveness, Team orientation, Attention to detail) on service frontliners’ behaviors, represented by organizational commitment and customeroriented behavior (COB) in the airport services in Vietnam. I[r]

The study was conducted by a cross-sectional descriptive study of 360 patients, including Kinh and ethnic minorities, in a 1:1 ratio. The results showed five service quality factors affecting patient satisfaction in descending order: (1) Assurance, (2) Responsiveness, (3) Empathy, (4) Reliability, a[r]

Management of squamous cell carcinoma of the anus (SCCA) is becoming more relevant, as its incidence increases. The purpose of this study was to investigate possible differences in patient population and care delivery for SCCA between academic and community cancer programs in the United States.

PRE - READING : Introduce “ _Today we will study about the life on a farm of an American family ._” Have Ss work in pairs and guess about the differences between life on American farms a[r]

In the process of development, every culture has its absorption, influence and change due to the impact of certain socioeconomic conditions. Culture of ethnic minorities in general and traditional culture of Muong people in Hoa Binh province in particular, are also undergoing constant changes under[r]

China and Vietnam have many similarities in history and culture, since the normalization of SinoVietnamese relations in 1991, bilateral political relations improve, continue to strengthen trade, coupled with geographic adjacent to convenient transportation, and Vietnam have begun cooperation in vari[r]

Based on theoretical and practical issues, this study aims to give the best solutions as well as make further suggestions for developing and improving the policy of HE in Vietnam based on social needs. To achieve mentioned objectives, this research attempts to review literature on a policy of HE in[r]

The study is to evaluate how employees perceive four types of responsibilities in Carroll’s CSR pyramid (1991), consisting of economic, legal, ethical and philanthropic responsibilities. Moreover, the study also identifies whether there are any differences in employees’ perceptions of CSR in Vietnam[r]

There are two basic washing machine designs: vertical axis machines and hori- zontal axis drum devices. In North America and Asia the vertical axis type domi- nates, whereas this kind of machine has been entirely replaced in Europe by the horizontal axis device.[r]

perceive the computer as like their dog, and the use of the terminology builds a friend-like relationship with the model in the consumer’s mind. In addition, these shared argots create consumer-to-consumer relationships between those who use the same model. Memb[r]

confirmed that the 65 items of the EORTC-QLQ-C30/ H&N-35 cover most important issues of patients receiv- ing treatment for head and neck cancer and provides a reasonable assessment. Two studies have been published that measured QOL at time of diagnosis u[r]