THE BRAND GAP EBOOK

18.One who is unable to use a part of his / her body properly is called a ............. person.
a. dumb b.deaf c. retarded d.disabled
19.Jane .......... for the telephone company but now she has a fob at the office.
a. was used to work b. used for working c. used to work d.was us[r]

best advertising cannot create something that is not there . If a company lacks soul or heart, if it doesn’t understand the concept of “brand”, or if it is disconnected from the world around it, there is little chance that its marketing will resonate deeply with anyone. 5 It[r]

The results show that all moderators have moderating effect on the influences of brand association and perceived quality on brand equity. Furthermore, involvement, switching costs, age, income, and loyalty program participation have moderating effect on the influence of brand equity on purchase inte[r]

This study questions the impact of cultural differences on Apple Inc. brand community in three countries: Sweden, Taiwan and Vietnam. On the basis of quantitative and qualitative research, two component factors of brand community are assessed: brand loyalty and psychological attachment to brand comm[r]

Whether you call it touch points, points of interaction or brand con- tacts, they can be summarized as any information-bearing experi- ence a customer or prospective customer has with a brand. 13 This also underscores how a brand’s influence extends well beyond the m[r]

 Project these statistics to full membership Project these statistics to full membership
 Based on response-rate and average-expenditure and with Based on response-rate and average-expenditure and with knowledge of the cost of distributing the mailing, calculate
knowledge of