LECTURE PRINCIPLES OF MARKETING - CHAPTER 7: CUSTOMER-DRIVEN MARKETING STRATEGY - TRƯỜNG ĐẠI HỌC Y KHOA VINH

Principles of Marketing Analyzing Consumer Needs
Channel objectives are based on customer service requirements, the marketing strategy, environment factor and the nature of the company
Designing the marketing channel
Finding out what target consumers want from the channel
Consumers often accept low[r]

Principles of marketing: Chapter 3 - Strategic and Marketing Planning presents The Marketing Mix, The Boston Consulting Group Matrix, The BCG Matrix, Product/Market Expansion Grid, Components of the Marketing Plan.

Chapter 11 - Customer-driven marketing. This chapter include objectives: Define marketing and describe the exchange process; specify the functions of marketing; explain the marketing concept and its implications for developing marketing strategies; examine the development of a marketing strategy, in[r]

This chapter includes contents: Marketing information and customer insights, assessing Marketing information needs, developing marketing information, marketing research, analyzing and using marketing information, other marketing information considerations.

After reading this chapter, you will be able to: Define marketing and describe the exchange process; specify the functions of marketing; explain the marketing concept and its implications for developing marketing strategies; examine the development of a marketing strategy, including market segmentat[r]

Lecture Principles of Marketing - Chapter 6 presents the following content: Business markets, business buyer behavior, the business buying process, E-procurement: buying on the internet, institutional and government markets.

Lecture Marketing management - Chapter 1: Defining Marketing for the 21st Century presentation of content: What does marketing involve, what marketing, the goal of marketing is, core marketing concepts, core marketing concepts, elements of a modern marketing system,... And other contents.

This chapter discuss the role of a company’s salespeople in creating value for customers and building customer relationships, identify and explain the six major sales force management steps, discuss the personal selling process, distinguishing between transaction-oriented marketing and relationship[r]

Lecture fundamentals of marketing - Lecture 19: Retailing and wholesaling. After studying this chapter you will be able to understand: Retailing, retailer marketing decisions, retailing trends and developments, wholesaling.

Chapter 7 define product and the major classifications of products and services; describe the decisions companies make regarding their individual products and services, product lines, and product mixes; discuss branding strategy – the decisions firms make in building and managing their brands; ident[r]

Chapter 21 - Implementing interactive and multichannel marketing. After reading chapter 21, you should be able to: Describe what interactive marketingis and how it creates customer value, customer relationships, and customer experiences; explain why certain types of products and services are partic[r]

CUSTOMERS TRANG 6 DRIVEN BY 6 REVOLUTIONS TRILLIONS BILLIONS CONNECTED THINGS CUSTOMER TRANSACTIONS TRANG 7 BECOME A CUSTOMER COMPANY SALES SERVICE MARKETING COMMUNITY APPS ANALYTICS TRA[r]

When you finish this chapter, you should: Understand why physical distribution (logistics) is such an important part of Place and marketing strategy planning; understand why the physical distribution customer service level is a key marketing strategy variable; understand the physical distribution co[r]

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permission of the publisher. Printed in the Unit[r]

Chapter 16 identify the major social criticisms of marketing, define consumerism and environmentalism and explain how they affect marketing strategies, describe the principles of socially responsible marketing, explain the role of ethics in marketing.

Lecture Marketing management - Chapter 7 presentation of content: Traditional 4Ps extended to cope with today''s changing environment, the marketing mix, các phương pháp định giá, people, process, physical environment,... And other contents.

In this chapter, we dig deeper into steps two and three of the marketing process: designing customer-driven marketing strategies and constructing marketing programs. First, we look at the organization’s overall strategic planning, which guides marketing strategy and planning. Next, we discuss how, g[r]

Principles of marketing: Chapter 2 – Marketing environment introductions The Marketing Environment, The Company’s Micro-Environment, Responding To The Marketing Environment.

In this chapter: Explain companywide strategic planning and its four steps, discuss how to design business portfolios and growth strategies, discuss how to design business portfolios and growth strategies, describe the elements of a customer-driven marketing strategy and mix and the forces that infl[r]

After studying this chapter you will be able to understand: Define marketing and outline the steps in the marketing process, explain the importance of understanding customers and the marketplace and identify the five core marketplace concepts, identify the key elements of a customer-driven marketing[r]