LECTURE PRINCIPLES OF MARKETING - CHAPTER 7: CUSTOMER-DRIVEN MARKETING STRATEGY - TRƯỜNG ĐẠI HỌC Y KHOA VINH

Tìm thấy 10,000 tài liệu liên quan tới tiêu đề "Lecture Principles of Marketing - Chapter 7: Customer-driven Marketing strategy - Trường Đại Học Y Khoa Vinh":

Analyzing Consumer Needs Setting Channel objectives Principles of Marketing

Analyzing Consumer Needs Setting Channel objectives Principles of Marketing

Principles of Marketing Analyzing Consumer Needs
Channel objectives are based on customer service requirements, the marketing strategy, environment factor and the nature of the company
Designing the marketing channel
Finding out what target consumers want from the channel
Consumers often accept lower service levels in exchange for lower prices
Many companies position themselves on higher service levels
Balance consumer needs

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Principles of marketing: Chapter 3 - Strategic and Marketing Planning

Principles of marketing: Chapter 3 - Strategic and Marketing Planning

Principles of marketing: Chapter 3 - Strategic and Marketing Planning presents The Marketing Mix, The Boston Consulting Group Matrix, The BCG Matrix, Product/Market Expansion Grid, Components of the Marketing Plan.

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LECTURE BUSINESS (4/E): CHAPTER 11 - FERRELL, HIRT, FERRELL

LECTURE BUSINESS (4/E): CHAPTER 11 - FERRELL, HIRT, FERRELL

Chapter 11 - Customer-driven marketing. This chapter include objectives: Define marketing and describe the exchange process; specify the functions of marketing; explain the marketing concept and its implications for developing marketing strategies; examine the development of a marketing strategy, including market segmentation and marketing mix;...

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Lecture Principles of Marketing - Chapter 4: Managing Marketing information to gain customer insights

Lecture Principles of Marketing - Chapter 4: Managing Marketing information to gain customer insights

This chapter includes contents: Marketing information and customer insights, assessing Marketing information needs, developing marketing information, marketing research, analyzing and using marketing information, other marketing information considerations.

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Lecture Business: A changing world - Chapter 12: Customer-driven marketing

Lecture Business: A changing world - Chapter 12: Customer-driven marketing

After reading this chapter, you will be able to: Define marketing and describe the exchange process; specify the functions of marketing; explain the marketing concept and its implications for developing marketing strategies; examine the development of a marketing strategy, including market segmentation and marketing mix;...

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Lecture Principles of Marketing - Chapter 6: Business markets and business buying behavior

Lecture Principles of Marketing - Chapter 6: Business markets and business buying behavior

Lecture Principles of Marketing - Chapter 6 presents the following content: Business markets, business buyer behavior, the business buying process, E-procurement: buying on the internet, institutional and government markets.

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Lecture Marketing management: Chapter 1 – Nguyễn Thị Trang Nhung

Lecture Marketing management: Chapter 1 – Nguyễn Thị Trang Nhung

Lecture Marketing management - Chapter 1: Defining Marketing for the 21st Century presentation of content: What does marketing involve, what marketing, the goal of marketing is, core marketing concepts, core marketing concepts, elements of a modern marketing system,... And other contents.

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Lecture Principles of Marketing - Chapter 13: Communicating customer value: Personal selling and direct marketing

Lecture Principles of Marketing - Chapter 13: Communicating customer value: Personal selling and direct marketing

This chapter discuss the role of a company’s salespeople in creating value for customers and building customer relationships, identify and explain the six major sales force management steps, discuss the personal selling process, distinguishing between transaction-oriented marketing and relationship marketing,...

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Lecture fundamentals of marketing - Lecture 19: Retailing and wholesaling

Lecture fundamentals of marketing - Lecture 19: Retailing and wholesaling

Lecture fundamentals of marketing - Lecture 19: Retailing and wholesaling. After studying this chapter you will be able to understand: Retailing, retailer marketing decisions, retailing trends and developments, wholesaling.

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Lecture Principles of Marketing - Chapter 7: Product, services, and branding strategy

Lecture Principles of Marketing - Chapter 7: Product, services, and branding strategy

Chapter 7 define product and the major classifications of products and services; describe the decisions companies make regarding their individual products and services, product lines, and product mixes; discuss branding strategy – the decisions firms make in building and managing their brands; identify the four characteristics that affect the marketing of a service and the additional marketing considerations that services require; discuss two additional product issues: socially responsible product decisions and international product and services marketing.

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Lecture Marketing (12/e): Chapter 21 – Kerin, Hartley, Rudelius

Lecture Marketing (12/e): Chapter 21 – Kerin, Hartley, Rudelius

Chapter 21 - Implementing interactive and multichannel marketing. After reading chapter 21, you should be able to: Describe what interactive marketing is and how it creates customer value, customer relationships, and customer experiences; explain why certain types of products and services are particularly suited for interactive marketing.

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Lecture Basic Marketing: A global-managerial approach: Chapter 12 - William D. Perreault, E. Jerome McCarthy

Lecture Basic Marketing: A global-managerial approach: Chapter 12 - William D. Perreault, E. Jerome McCarthy

When you finish this chapter, you should: Understand why physical distribution (logistics) is such an important part of Place and marketing strategy planning; understand why the physical distribution customer service level is a key marketing strategy variable; understand the physical distribution concept and why it requires coordination of storing, transporting, and related activities;...

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ENTERPRISE SYSTEMS FOR MANAGEMENT 2ND BY MOTIWALLA AND THOMPSON CHAPTER 12

ENTERPRISE SYSTEMS FOR MANAGEMENT 2ND BY MOTIWALLA AND THOMPSON CHAPTER 12


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permission of the publisher. Printed in the United States of America.

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Lecture Principles of Marketing - Chapter 16: Marketing ethics and social responsibility

Lecture Principles of Marketing - Chapter 16: Marketing ethics and social responsibility

Chapter 16 identify the major social criticisms of marketing, define consumerism and environmentalism and explain how they affect marketing strategies, describe the principles of socially responsible marketing, explain the role of ethics in marketing.

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Lecture Marketing management: Chapter 7 – Nguyễn Thị Trang Nhung

Lecture Marketing management: Chapter 7 – Nguyễn Thị Trang Nhung

Lecture Marketing management - Chapter 7 presentation of content: Traditional 4Ps extended to cope with today''s changing environment, the marketing mix, các phương pháp định giá, people, process, physical environment,... And other contents.

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Lecture fundamentals of marketing - Lecture 8: Consumer markets and consumer buyer behavior (Part 1)

Lecture fundamentals of marketing - Lecture 8: Consumer markets and consumer buyer behavior (Part 1)

In this chapter, we dig deeper into steps two and three of the marketing process: designing customer-driven marketing strategies and constructing marketing programs. First, we look at the organization’s overall strategic planning, which guides marketing strategy and planning. Next, we discuss how, guided by the strategic plan, marketers partner closely with others inside and outside the firm to create value for customers. We then examine marketing strategy and planning how marketers choose target markets, position their market offerings, develop a marketing mix, and manage their marketing programs. Finally, we look at the important step of measuring and managing return on marketing investment (marketing ROI).
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Principles of marketing: Chapter 2 – Marketing environment

Principles of marketing: Chapter 2 – Marketing environment

Principles of marketing: Chapter 2 – Marketing environment introductions The Marketing Environment, The Company’s Micro-Environment, Responding To The Marketing Environment.

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Lecture Principles of Marketing - Chapter 2: Company and Marketing strategy

Lecture Principles of Marketing - Chapter 2: Company and Marketing strategy

In this chapter: Explain companywide strategic planning and its four steps, discuss how to design business portfolios and growth strategies, discuss how to design business portfolios and growth strategies, describe the elements of a customer-driven marketing strategy and mix and the forces that influence it, list the marketing management functions, including the elements of a marketing plan.

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Lecture fundamentals of marketing - Lecture 1: Marketing: Creating and capturing customer value

Lecture fundamentals of marketing - Lecture 1: Marketing: Creating and capturing customer value

After studying this chapter you will be able to understand: Define marketing and outline the steps in the marketing process, explain the importance of understanding customers and the marketplace and identify the five core marketplace concepts, identify the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy,...

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