LECTURE PRINCIPLES OF MARKETING - CHAPTER 4: MANAGING MARKETING INFORMATION TO GAIN CUSTOMER INSIGHTS - TRƯỜNG ĐẠI HỌC Y KHOA VINH

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Lecture Principles of Marketing - Chapter 4: Managing Marketing information to gain customer insights

Lecture Principles of Marketing - Chapter 4: Managing Marketing information to gain customer insights

This chapter includes contents: Marketing information and customer insights, assessing Marketing information needs, developing marketing information, marketing research, analyzing and using marketing information, other marketing information considerations.

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Principles of marketing: Chapter 4 - Buyer behavior analysis

Principles of marketing: Chapter 4 - Buyer behavior analysis

Principles of marketing: Chapter 4 - Buyer behavior analysis includes Reason to analyze buyer behavior? Cultural Factors, Personal/Demographic Factors, Stages in the Family Life Cycle.

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Lectures Marketing management: Chapter 17 - ThS. Nguyễn Tiến Dũng

Lectures Marketing management: Chapter 17 - ThS. Nguyễn Tiến Dũng

Lectures Marketing management - Chapter 17: Designing and managing integrated marketing communications provides students with the knowledge: The role of marketing communications, developing effective communications, deciding on the marketing communications mix,... Invite you to refer to the disclosures.

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Lecture Principles of Marketing - Chapter 6: Business markets and business buying behavior

Lecture Principles of Marketing - Chapter 6: Business markets and business buying behavior

Lecture Principles of Marketing - Chapter 6 presents the following content: Business markets, business buyer behavior, the business buying process, E-procurement: buying on the internet, institutional and government markets.

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Lecture Marketing management: Chapter 1 – Nguyễn Thị Trang Nhung

Lecture Marketing management: Chapter 1 – Nguyễn Thị Trang Nhung

Lecture Marketing management - Chapter 1: Defining Marketing for the 21st Century presentation of content: What does marketing involve, what marketing, the goal of marketing is, core marketing concepts, core marketing concepts, elements of a modern marketing system,... And other contents.

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Lecture Principles of Marketing - Chapter 13: Communicating customer value: Personal selling and direct marketing

Lecture Principles of Marketing - Chapter 13: Communicating customer value: Personal selling and direct marketing

This chapter discuss the role of a company’s salespeople in creating value for customers and building customer relationships, identify and explain the six major sales force management steps, discuss the personal selling process, distinguishing between transaction-oriented marketing and relationship marketing,...

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LECTURE BUSINESS (4/E): CHAPTER 11 - FERRELL, HIRT, FERRELL

LECTURE BUSINESS (4/E): CHAPTER 11 - FERRELL, HIRT, FERRELL

Chapter 11 - Customer-driven marketing. This chapter include objectives: Define marketing and describe the exchange process; specify the functions of marketing; explain the marketing concept and its implications for developing marketing strategies; examine the development of a marketing strategy, including market segmentation and marketing mix;...

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Principles of marketing: Chapter 3 - Strategic and Marketing Planning

Principles of marketing: Chapter 3 - Strategic and Marketing Planning

Principles of marketing: Chapter 3 - Strategic and Marketing Planning presents The Marketing Mix, The Boston Consulting Group Matrix, The BCG Matrix, Product/Market Expansion Grid, Components of the Marketing Plan.

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Lecture Marketing management: Chapter 2 - Phillip Kotler, Kevin Lane Keller

Lecture Marketing management: Chapter 2 - Phillip Kotler, Kevin Lane Keller

Chapter 2 - Developing marketing strategies and plans. This chapter begins by examining some of the strategic marketing implications in creating customer value. We’ll look at several perspectives on planning and describe how to draw up a formal marketing plan.

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Lecture Marketing (12/e): Chapter 21 – Kerin, Hartley, Rudelius

Lecture Marketing (12/e): Chapter 21 – Kerin, Hartley, Rudelius

Chapter 21 - Implementing interactive and multichannel marketing. After reading chapter 21, you should be able to: Describe what interactive marketing is and how it creates customer value, customer relationships, and customer experiences; explain why certain types of products and services are particularly suited for interactive marketing.

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Lectures Marketing management: Chapter 22 - ThS. Nguyễn Tiến Dũng

Lectures Marketing management: Chapter 22 - ThS. Nguyễn Tiến Dũng

Lectures Marketing management - Chapter 22: Managing a holistic marketing organization for the long run provides students with the knowledge: Trends in marketing practices, organizing the marketing department, socially responsible marketing, marketing implementation and control. Invite you to refer to the disclosures.

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Lecture Principles of Marketing - Chapter 16: Marketing ethics and social responsibility

Lecture Principles of Marketing - Chapter 16: Marketing ethics and social responsibility

Chapter 16 identify the major social criticisms of marketing, define consumerism and environmentalism and explain how they affect marketing strategies, describe the principles of socially responsible marketing, explain the role of ethics in marketing.

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Lectures Marketing management: Chapter 3 - ThS. Nguyễn Tiến Dũng

Lectures Marketing management: Chapter 3 - ThS. Nguyễn Tiến Dũng

Lectures Marketing management - Chapter 3: Collecting information and forecasting demand provides students with the knowledge: Components of a modern marketing, information system, internal records, marketing intelligence, analyzing the macroenvironment, forecasting and demand measurement. Invite you to refer to the disclosures.

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Lecture fundamentals of marketing - Lecture 4: Developing marketing strategies and plans

Lecture fundamentals of marketing - Lecture 4: Developing marketing strategies and plans

In this chapter, the following content will be discussed: How is strategic planning carried out at different levels of the organization? What does a marketing plan include? managing the marketing effort, measuring and managing return on marketing investment.

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DSB SS POWERPOINT 13

DSB SS POWERPOINT 13

to Management  Principles of Marketing  Operations Management  Legal Environment of Business  Strategy in the Global Environment _MAJORS 18 CREDITS_ Accounting Finance Information[r]

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Lecture E-commerce and e-business for managers - Chapter 8: Internet marketing

Lecture E-commerce and e-business for managers - Chapter 8: Internet marketing

Lecture E-commerce and e-business for managers - Chapter 8: Internet marketing. This chapter includes contents: Branding, internet marketing research, e-mail marketing, promotions, e-business advertising, e-business public relations, business-to-business (B2B) marketing on the web, search engines.

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Lecture Marketing management: Chapter 7 – Nguyễn Thị Trang Nhung

Lecture Marketing management: Chapter 7 – Nguyễn Thị Trang Nhung

Lecture Marketing management - Chapter 7 presentation of content: Traditional 4Ps extended to cope with today''s changing environment, the marketing mix, các phương pháp định giá, people, process, physical environment,... And other contents.

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Lecture Marketing metrics: Chapter 4 - Trần Nhật Minh

Lecture Marketing metrics: Chapter 4 - Trần Nhật Minh

Lecture Marketing metrics - Chapter 4: Non-financial metrics presentation of content: Product and portfolio management, pricing strategy, chanel and retail management, marketing communication metrics.

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Lecture fundamentals of marketing - Lecture 19: Retailing and wholesaling

Lecture fundamentals of marketing - Lecture 19: Retailing and wholesaling

Lecture fundamentals of marketing - Lecture 19: Retailing and wholesaling. After studying this chapter you will be able to understand: Retailing, retailer marketing decisions, retailing trends and developments, wholesaling.

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Lecture fundamentals of marketing - Lecture 14: Brand, branding and building customer value

Lecture fundamentals of marketing - Lecture 14: Brand, branding and building customer value

Lecture fundamentals of marketing - Lecture 14: Brand, branding and building customer value. After studying this chapter you will be able to understand: Brand, branding, branding strategy: building strong brands.

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