CUSTOMER’S ATTITUDE TOWARDS DESTINATION TRAILER ON SOCIAL MEDIA: AN INVESTIGATION OF ANTECEDENTS, CONSEQUENCES AND MARKETING IMPLICATIONS

forms) as well as offline interaction (using questionnaire paper and pencil) to ensure the high return percentage of the participant. Online questionnaires were sent via Facebook messenger to young consumers and the respondents were given 7 days’ time to[r]

A good rule of thumb is to send three reminders for the event out through Facebook; one message should encourage attendees to invite their connections and spread the word through Facebook by sharing the event on their profiles; the second message should be sent a few wee[r]

The State of Social Media Marketing Letter from the CEO…
Hello, Fellow Marketers!
In the nine months since we launched our first State of Social Media Marketing survey, we have seen more focus and action around social med[r]

On the other hand, the upside of spreading social tools through- out the organization can be enormous, particularly for companies that have enthusiastic customers and passionate employees. Consider the once popular “case study,” an essential B2B marketing[r]

Chapter 11 - Customer-driven marketing. This chapter include objectives: Define marketing and describe the exchange process; specify the functions of marketing; explain the marketing concept and its implications for developing marketing strategies; examine the development of a marketing strategy, in[r]

Social search
One of my favorite small-business search topics is something called “social search.” A social search engine is one that lists small businesses and allows people to rate and review them.
I guess we can call these types of sites “dir[r]

What does social media do for your organization? This is a fair question for management or the powers that be to ask. It's supposed to do something, right? What's that something, and how does it relate to the business?
One of the big problems with most [r]

Huseman, R., Hatfield, J., & Miles, E. (1987). A new perspective on equity
theory: The equity sensitivity construct. Academy of Management Re- view, 12, 222–234.
Jaffe, D. T., & Scott, C. D. (1998). Rekindling work commitment and ef- fectiveness through a new work c[r]

TRANG 1 SOCIAL MEDIA MARKETING RESULTS TRANG 2 STATUS UPDATE: TOP BRANDS ANSWER A SOCIALBAKERS SURVEY Socialbakers powers social media engagement for the world’s top brands.. To understa[r]

Chapter 11 - Attitude and attitude change. In this lecture we will discuss exactly what an attitude is, discuss the components that make up an attitude, look at ways we can change attitudes, and discuss the use of marketing communications in changing attitudes.

2012 MARKETING TRENDS SURVEY EMAIL MARKETING AND SOCIAL MEDIA ARE TOP BENEFICIARIES OF HEALTHY 2012 MARKETING BUDGETS A new StrongMail survey conducted by Zoomerang from November 16 to N[r]

The results showed that motivations of social media usage (utilitarian and hedonic) had positively impacted on social e-WOW, social e-WOW influenced positively consumers’ trust and at[r]

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According to the results of "E-commerce consumer research in 2012" by Visa, it can be seen that 98% of research subjects found their need for products and services through Internet in the past 12 months. In particular, 71% of them made online purchases an[r]

TRANG 10 _THE IMPACT OF SOCIAL MEDIA ON POLICY DECISIONS IN INTERNATIONAL HIGHER EDUCATION_ GUIDELINES FOR SOCIAL MEDIA USE Additionally, administrators and professors need to be well ve[r]

Online social networks have become popular tools for facilitating social connections and communication in the world society. The literature demonstrates clear benefits of social networks in encouraging informal learning, linking learners, and enhancing classroom experiences. The main goal of this pa[r]

From the study it is clear that income, holding size, social participation, production orientation, extension contact, attitude towards improved practices have profound effect on adoptio[r]

Wikipedia: “Social media is an mbrella term that defines “Social media is an umbrella term that defines the various activities that integrate technology, social interaction and the const[r]

TRANG 10 EXPERIENCE WITH SOCIAL MEDIA MARKETING We asked participants to rate their TRANG 11 WEEKLY TIME COMMITMENT FOR SOCIAL MEDIA MARKETING A significant 59% of marketers are using so[r]

Another misg uided use of the Facebook Like, is forcing folks to Like your pag e before they comment — especially if they’re unhappy. Forcing them to Like your Facebook pag e before they can leave a neg ative comment only makes them ang rier. And, instead of just stopping b[r]

Antecedents and consequences of adaptive behavior of frontline employees in The health care service. Frontline employees’ adaptive behavior is essential to an interactive and customized service like health care because it contributes significantly to customer satisfaction and loyalty. However, less[r]