LECTURE PRINCIPLES OF MARKETING - CHAPTER 15: THE GLOBAL MARKETPLACE - TRƯỜNG ĐẠI HỌC Y KHOA VINH

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Lecture Principles of Marketing - Chapter 15: The global marketplace

Lecture Principles of Marketing - Chapter 15: The global marketplace

Chapter 15 discuss how the international trade system, economic, political-legal, and cultural environments affect a company’s international marketing decisions; discuss how the international trade system, economic, political-legal, and cultural environments affect a company’s international marketing decisions; explain how companies adapt their marketing mixes for international markets; identify the three major forms of international marketing organization.

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Lecture Principles of Marketing - Chapter 16: Marketing ethics and social responsibility

Lecture Principles of Marketing - Chapter 16: Marketing ethics and social responsibility

Chapter 16 identify the major social criticisms of marketing, define consumerism and environmentalism and explain how they affect marketing strategies, describe the principles of socially responsible marketing, explain the role of ethics in marketing.

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Lecture Principles of economics (Asia Global Edition) - Chapter 21

Lecture Principles of economics (Asia Global Edition) - Chapter 21

This chapter identify the four phases of the business cycle; explain the primary characteristics of recessions and expansions; define potential output, measure the output gap, and analyze an economy''s position in the business cycle; define the natural rate of unemployment and relate it to cyclical unemployment; apply okun''s law to analyze the relationship between the output gap and cyclical unemployment; discuss the differences between how the economy operates in the short run and the long run.

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Lecture Principles of economics (Asia Global Edition) - Chapter 14

Lecture Principles of economics (Asia Global Edition) - Chapter 14

When you finish this chapter, you should be able to: Explain how economist define and measure an economy''s output, apply the expenditure method for measuring GDP to analyze economic activity, define and compute nominal GDP and real GDP, discuss the relationships between GDP and economic well-being.

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Lecture Principles of economics (Asia Global Edition) - Chapter 9

Lecture Principles of economics (Asia Global Edition) - Chapter 9

In chapter 9 we will investigate the economic forces by which the invisible hand of the marketplace guides profit-seeking firms and satisfaction-seeking consumers in ways that, to a surprising degree, serve society’s ends. These forces encourage aggressive cost cutting by firms, even though the resulting gains will eventually take the form of lower prices rather than higher profits.

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Lecture Principles of economics (Asia Global Edition) - Chapter 24

Lecture Principles of economics (Asia Global Edition) - Chapter 24

Chapter 24 - Aggregate demand, aggregate supply, and business cycles. In this chapter you will learn: Define the aggregate demand curve, explain why it slopes downward, and explain why it shifts; define the aggregate supply curve, explain why it slopes upward, and explain why it shifts; show how the aggregate demand and supply curves determine output and the price level in both the short run and the long run;...

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Lecture Principles of economics (Asia Global Edition) - Chapter 11

Lecture Principles of economics (Asia Global Edition) - Chapter 11

This chapter introduces the model’s two key pieces—the aggregate-demand curve and the aggregatesupply curve. After getting a sense of the overall structure of the model in this chapter, we examine the pieces of the model in more detail in the next two chapters.

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Lecture Principles of economics (Asia Global Edition) - Chapter 22

Lecture Principles of economics (Asia Global Edition) - Chapter 22

Chapter 22 - Spending, output, and fiscal policy. After completing this unit, you should be able to: Identify the key assumptions of the basic Keynesian model and explain how this affects firms'' production decisions; discuss the determination of planned investment and aggregate consumption spending and how these concepts are used to develop a model of planned aggregate expenditure; analyze how an economy reaches short-run equilibrium in the basic Keynesian model, using both numbers and graphs,…

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Lecture Principles of economics (Asia Global Edition) - Chapter 4

Lecture Principles of economics (Asia Global Edition) - Chapter 4

Chapter 4 - Elasticity. We begin in chapter 4 by exploring the concept of elasticity, which describes the sensitivity of demand and supply to variations in prices, incomes, and other economic factors.

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LECTURE PRINCIPLES OF ECONOMICS (ASIA GLOBAL EDITION) - CHAPTER 16

LECTURE PRINCIPLES OF ECONOMICS (ASIA GLOBAL EDITION) - CHAPTER 16

After completing this chapter, students will be able to: See why inflation results from rapid growth in the money supply, learn the meaning of the classical dichotomy and monetary neutrality, see why some countries print so much money that they experience hyperinflation, examine how the nominal interest rate responds to the inflation rate, consider the various costs that inflation imposes on society.

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Lecture Principles of economics (Asia Global Edition) - Chapter 1

Lecture Principles of economics (Asia Global Edition) - Chapter 1

Chapter 1 - Thinking like an economist. This chapter to show that the Cost-Benefit Principle, deciding whether to take an action by comparing the cost and benefit of the action, is a useful approach for dealing with the inevitable trade-offs that scarcity creates. After discussing several important decision pitfalls, the chapter concludes by describing the Incentive Principle and introducing the concept of economic naturalism.

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Lecture Principles of economics (Asia Global Edition) - Chapter 13

Lecture Principles of economics (Asia Global Edition) - Chapter 13

After completing this chapter, students will be able to: Describe how the Scarcity Principle applies to choices involving health, use the incentive principle to explain why health care costs have been rising so rapidly, discuss pollution taxes and effluent permits as a means to reduce the cost of improved air quality,...

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DSB SS POWERPOINT 13

DSB SS POWERPOINT 13

to Management  Principles of Marketing  Operations Management  Legal Environment of Business  Strategy in the Global Environment _MAJORS 18 CREDITS_ Accounting Finance Information[r]

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Lecture Marketing management: Chapter 1 – Nguyễn Thị Trang Nhung

Lecture Marketing management: Chapter 1 – Nguyễn Thị Trang Nhung

Lecture Marketing management - Chapter 1: Defining Marketing for the 21st Century presentation of content: What does marketing involve, what marketing, the goal of marketing is, core marketing concepts, core marketing concepts, elements of a modern marketing system,... And other contents.

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Lecture Global marketing management (7th edition): Chapter 2 - Masaaki Kotabe, Kristiaan Helsen

Lecture Global marketing management (7th edition): Chapter 2 - Masaaki Kotabe, Kristiaan Helsen

Chapter economic environment, what you should learn from chapter 2: The benefi ts of international markets, the changing face of U.S. business, the scope of the international marketing task, the importance of the self-reference criterion (SRC) in international marketing, the increasing importance of global awareness, the progression of becoming a global marketer.

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Lecture Global marketing management (7th edition): Chapter 2 - Masaaki Kotabe, Kristiaan Helsen

Lecture Global marketing management (7th edition): Chapter 2 - Masaaki Kotabe, Kristiaan Helsen

Chapter economic environment, what you should learn from chapter 2: The benefi ts of international markets, the changing face of U.S. business, the scope of the international marketing task, the importance of the self-reference criterion (SRC) in international marketing, the increasing importance of global awareness, the progression of becoming a global marketer.

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Lecture Principles of Marketing - Chapter 15: Advertising and public relations

Lecture Principles of Marketing - Chapter 15: Advertising and public relations

After studying this chapter you will be able to understand the advertising and public relations. The main contents of this chapter include all of the following: Setting advertising objectives, setting the advertising budget, developing advertising strategy, evaluating advertising effectiveness and return on advertising investment, the role and impact of public relations, major public relations tools.

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Lecture fundamentals of marketing - Lecture 1: Marketing: Creating and capturing customer value

Lecture fundamentals of marketing - Lecture 1: Marketing: Creating and capturing customer value

After studying this chapter you will be able to understand: Define marketing and outline the steps in the marketing process, explain the importance of understanding customers and the marketplace and identify the five core marketplace concepts, identify the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy,...

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Lecture Principles of Marketing - Chapter 13: Retailing and wholesaling

Lecture Principles of Marketing - Chapter 13: Retailing and wholesaling

Lecture Principles of Marketing - Chapter 13 presents the retailing and wholesaling. After studying chapter 13, you will be able to understand: Retailing, retailer marketing decisions, retailing trends and developments, wholesaling.

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Lecture Principles of Marketing - Chapter 6: Business markets and business buying behavior

Lecture Principles of Marketing - Chapter 6: Business markets and business buying behavior

Lecture Principles of Marketing - Chapter 6 presents the following content: Business markets, business buyer behavior, the business buying process, E-procurement: buying on the internet, institutional and government markets.

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