LECTURE PRINCIPLES OF MARKETING - CHAPTER 15: THE GLOBAL MARKETPLACE - TRƯỜNG ĐẠI HỌC Y KHOA VINH

Chapter 15 discuss how the international trade system, economic, political-legal, and cultural environments affect a company’s international marketing decisions; discuss how the international trade system, economic, political-legal, and cultural environments affect a company’s international marketin[r]

Chapter 16 identify the major social criticisms of marketing, define consumerism and environmentalism and explain how they affect marketing strategies, describe the principles of socially responsible marketing, explain the role of ethics in marketing.

This chapter identify the four phases of the business cycle; explain the primary characteristics of recessions and expansions; define potential output, measure the output gap, and analyze an economy''s position in the business cycle; define the natural rate of unemployment and relate it to cyclical[r]

When you finish this chapter, you should be able to: Explain how economist define and measure an economy''s output, apply the expenditure method for measuring GDP to analyze economic activity, define and compute nominal GDP and real GDP, discuss the relationships between GDP and economic well-being.

In chapter 9 we will investigate the economic forces by which the invisible hand of the marketplace guides profit-seeking firms and satisfaction-seeking consumers in ways that, to a surprising degree, serve society’s ends. These forces encourage aggressive cost cutting by firms, even though the resu[r]

Chapter 24 - Aggregate demand, aggregate supply, and business cycles. In this chapter you will learn: Define the aggregate demand curve, explain why it slopes downward, and explain why it shifts; define the aggregate supply curve, explain why it slopes upward, and explain why it shifts; show how the[r]

This chapter introduces the model’s two key pieces—the aggregate-demand curve and the aggregatesupply curve. After getting a sense of the overall structure of the model in this chapter, we examine the pieces of the model in more detail in the next two chapters.

Chapter 22 - Spending, output, and fiscal policy. After completing this unit, you should be able to: Identify the key assumptions of the basic Keynesian model and explain how this affects firms'' production decisions; discuss the determination of planned investment and aggregate consumption spending[r]

Chapter 4 - Elasticity. We begin in chapter 4 by exploring the concept of elasticity, which describes the sensitivity of demand and supply to variations in prices, incomes, and other economic factors.

After completing this chapter, students will be able to: See why inflation results from rapid growth in the money supply, learn the meaning of the classical dichotomy and monetary neutrality, see why some countries print so much money that they experience hyperinflation, examine how the nominal inte[r]

Chapter 1 - Thinking like an economist. This chapter to show that the Cost-Benefit Principle, deciding whether to take an action by comparing the cost and benefit of the action, is a useful approach for dealing with the inevitable trade-offs that scarcity creates. After discussing several important[r]

After completing this chapter, students will be able to: Describe how the Scarcity Principle applies to choices involving health, use the incentive principle to explain why health care costs have been rising so rapidly, discuss pollution taxes and effluent permits as a means to reduce the cost of im[r]

to Management  Principles of Marketing  Operations Management  Legal Environment of Business  Strategy in the Global Environment _MAJORS 18 CREDITS_ Accounting Finance Information[r]

Lecture Marketing management - Chapter 1: Defining Marketing for the 21st Century presentation of content: What does marketing involve, what marketing, the goal of marketing is, core marketing concepts, core marketing concepts, elements of a modern marketing system,... And other contents.

Chapter economic environment, what you should learn from chapter 2: The benefi ts of international markets, the changing face of U.S. business, the scope of the international marketing task, the importance of the self-reference criterion (SRC) in international marketing, the increasing importance of[r]

Chapter economic environment, what you should learn from chapter 2: The benefi ts of international markets, the changing face of U.S. business, the scope of the international marketing task, the importance of the self-reference criterion (SRC) in international marketing, the increasing importance of[r]

After studying this chapter you will be able to understand the advertising and public relations. The main contents of this chapter include all of the following: Setting advertising objectives, setting the advertising budget, developing advertising strategy, evaluating advertising effectiveness and r[r]

After studying this chapter you will be able to understand: Define marketing and outline the steps in the marketing process, explain the importance of understanding customers and the marketplace and identify the five core marketplace concepts, identify the key elements of a customer-driven marketing[r]

Lecture Principles of Marketing - Chapter 13 presents the retailing and wholesaling. After studying chapter 13, you will be able to understand: Retailing, retailer marketing decisions, retailing trends and developments, wholesaling.

Lecture Principles of Marketing - Chapter 6 presents the following content: Business markets, business buyer behavior, the business buying process, E-procurement: buying on the internet, institutional and government markets.