LECTURE PRINCIPLES OF MARKETING - CHAPTER 1: MARKETING: CREATING AND CAPTURING CUSTOMER VALUE - TRƯỜNG ĐẠI HỌC Y KHOA VINH

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Marketing Multiple Choice Solutions: Creating Customer Value and Satisfaction

MARKETING MULTIPLE CHOICE SOLUTIONS: CREATING CUSTOMER VALUE AND SATISFACTION

distributes a purity-guaranteed, non-carbonated, bottled drinking water product to grocery and convenience stores in the southwestern United States. The company’s desire is to build strong economic and social ties to customers by promising and consistently delivering high-quality products, good service, and fair prices. In order to do this, Blue Flash wants you to build a marketing network for them. Write down your ideas on what a

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Lecture Marketing metrics: Chapter 4 - Trần Nhật Minh

Lecture Marketing metrics: Chapter 4 - Trần Nhật Minh

Lecture Marketing metrics - Chapter 4: Non-financial metrics presentation of content: Product and portfolio management, pricing strategy, chanel and retail management, marketing communication metrics.

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LECTURE BUSINESS (4/E): CHAPTER 11 - FERRELL, HIRT, FERRELL

LECTURE BUSINESS (4/E): CHAPTER 11 - FERRELL, HIRT, FERRELL

Chapter 11 - Customer-driven marketing. This chapter include objectives: Define marketing and describe the exchange process; specify the functions of marketing; explain the marketing concept and its implications for developing marketing strategies; examine the development of a marketing strategy, including market segmentation and marketing mix;...

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Lecture fundamentals of marketing - Lecture 19: Retailing and wholesaling

Lecture fundamentals of marketing - Lecture 19: Retailing and wholesaling

Lecture fundamentals of marketing - Lecture 19: Retailing and wholesaling. After studying this chapter you will be able to understand: Retailing, retailer marketing decisions, retailing trends and developments, wholesaling.

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MARKETING TEST BANK CHAPTER 10 PRICING PRODUCTS UNDERSTANDING AND CAPTURING CUSTOMER VALUE

MARKETING TEST BANK CHAPTER 10 PRICING PRODUCTS UNDERSTANDING AND CAPTURING CUSTOMER VALUE

A Value-based pricing B Value-added pricing C Variable cost D Price elasticity E Product image Answer: A Diff: 2 Page Ref: 291 Skill: Concept Objective: 10-2 134 TRANG 3 8 In ________, p[r]

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Lecture Principles of Marketing - Chapter 6: Business markets and business buying behavior

Lecture Principles of Marketing - Chapter 6: Business markets and business buying behavior

Lecture Principles of Marketing - Chapter 6 presents the following content: Business markets, business buyer behavior, the business buying process, E-procurement: buying on the internet, institutional and government markets.

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Lecture Principles of Marketing - Chapter 16: Marketing ethics and social responsibility

Lecture Principles of Marketing - Chapter 16: Marketing ethics and social responsibility

Chapter 16 identify the major social criticisms of marketing, define consumerism and environmentalism and explain how they affect marketing strategies, describe the principles of socially responsible marketing, explain the role of ethics in marketing.

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Lecture fundamentals of marketing - Lecture 18: Marketing channels: Delivering customer value

Lecture fundamentals of marketing - Lecture 18: Marketing channels: Delivering customer value

Companies rarely work alone in creating value for customers and building profitable customer relationships. Instead, most are only a single link in a larger supply chain and marketing channel. As such, a firm’s success depends not only on how well it performs but also on how well its entire marketing channel competes with competitors’ channels. The first part of this chapter explores the nature of marketing channels and the marketer’s channel design and management decisions.

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Principles of marketing: Chapter 3 - Strategic and Marketing Planning

Principles of marketing: Chapter 3 - Strategic and Marketing Planning

Principles of marketing: Chapter 3 - Strategic and Marketing Planning presents The Marketing Mix, The Boston Consulting Group Matrix, The BCG Matrix, Product/Market Expansion Grid, Components of the Marketing Plan.

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Lecture Principles of Marketing - Chapter 2: Company and Marketing strategy

Lecture Principles of Marketing - Chapter 2: Company and Marketing strategy

In this chapter: Explain companywide strategic planning and its four steps, discuss how to design business portfolios and growth strategies, discuss how to design business portfolios and growth strategies, describe the elements of a customer-driven marketing strategy and mix and the forces that influence it, list the marketing management functions, including the elements of a marketing plan.

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Lecture Marketing management: Chapter 1 – Nguyễn Thị Trang Nhung

Lecture Marketing management: Chapter 1 – Nguyễn Thị Trang Nhung

Lecture Marketing management - Chapter 1: Defining Marketing for the 21st Century presentation of content: What does marketing involve, what marketing, the goal of marketing is, core marketing concepts, core marketing concepts, elements of a modern marketing system,... And other contents.

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Lecture Principles of Marketing - Chapter 2: Company and Marketing strategy partnering to build customer relationships

Lecture Principles of Marketing - Chapter 2: Company and Marketing strategy partnering to build customer relationships

In this chapter, the following content will be discussed: Companywide strategic planning: Defining Marketing ’s role, designing the business portfolio, planning Marketing: Partnering to build customer relationships, Marketing strategy and the Marketing mix, managing the Marketing effort, measuring and managing return on Marketing investment.

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Lecture Principles of Marketing - Chapter 4: Managing Marketing information to gain customer insights

Lecture Principles of Marketing - Chapter 4: Managing Marketing information to gain customer insights

This chapter includes contents: Marketing information and customer insights, assessing Marketing information needs, developing marketing information, marketing research, analyzing and using marketing information, other marketing information considerations.

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Principles of marketing: Chapter 2 – Marketing environment

Principles of marketing: Chapter 2 – Marketing environment

Principles of marketing: Chapter 2 – Marketing environment introductions The Marketing Environment, The Company’s Micro-Environment, Responding To The Marketing Environment.

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VIDEO MARKETING HACK

VIDEO MARKETING HACK

TRANG 3 TABLE OF CONTENTS Foreword Chapter 1: Introduction To Video Marketing Chapter 2: Enter YouTube Chapter 3: Basics Of Video Marketing Chapter 4: Simple Tools For Creating Videos Ch[r]

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Lecture fundamentals of marketing - Lecture 1: Marketing: Creating and capturing customer value

Lecture fundamentals of marketing - Lecture 1: Marketing: Creating and capturing customer value

After studying this chapter you will be able to understand: Define marketing and outline the steps in the marketing process, explain the importance of understanding customers and the marketplace and identify the five core marketplace concepts, identify the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy,...

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Lectures Marketing management: Chapter 5 - ThS. Nguyễn Tiến Dũng

Lectures Marketing management: Chapter 5 - ThS. Nguyễn Tiến Dũng

Lectures Marketing management - Chapter 5: Creating long term loyalty relationships provides students with the knowledge: What are customer value, satisfaction, and loyalty, and how can companies deliver them; what is the lifetime value of customers, and how can marketers maximize it;... Invite you to refer to the disclosures.

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Lecture Marketing management: Chapter 5 - Phillip Kotler, Kevin Lane Keller

Lecture Marketing management: Chapter 5 - Phillip Kotler, Kevin Lane Keller

Chapter 5 - Creating long-term loyalty relationships. In this chapter, we will address the following questions: What are customer value, satisfaction, and loyalty, and how can companies deliver them? What is the lifetime value of customers, and how can marketers maximize it? How can companies attract and retain the right customers and cultivate strong customer relationships? What are the pros and cons of database marketing?

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Principles of marketing: Chapter 1 - Introduction to Marketing

Principles of marketing: Chapter 1 - Introduction to Marketing

Principles of marketing: Chapter 1 - Introduction to Marketing is Marketing, more than any other business function, deals with customers; understanding, creating, communicating, and delivering customer value and satisfaction are at the very heart of modern marketing thinking and practice.

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Lecture fundamentals of marketing - Lecture 2: Marketing: Creating and capturing customer value

Lecture fundamentals of marketing - Lecture 2: Marketing: Creating and capturing customer value

In this chapter, the following content will be discussed: What is marketing management? designing a customer-driven marketing strategy, preparing an integrated marketing plan and program, building customer relationships, capturing value from customers, the changing marketing landscape.

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