LECTURE PRINCIPLES OF MARKETING - CHAPTER 2: COMPANY AND MARKETING STRATEGY PARTNERING TO BUILD CUSTOMER RELATIONSHIPS - TRƯỜNG ĐẠI HỌC Y KHOA VINH

Tìm thấy 10,000 tài liệu liên quan tới tiêu đề "Lecture Principles of Marketing - Chapter 2: Company and Marketing strategy partnering to build customer relationships - Trường Đại Học Y Khoa Vinh":

Lecture Principles of Marketing - Chapter 2: Company and Marketing strategy partnering to build customer relationships

Lecture Principles of Marketing - Chapter 2: Company and Marketing strategy partnering to build customer relationships

In this chapter, the following content will be discussed: Companywide strategic planning: Defining Marketing ’s role, designing the business portfolio, planning Marketing: Partnering to build customer relationships, Marketing strategy and the Marketing mix, managing the Marketing effort, measuring and managing return on Marketing investment.

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PLAN NEW PRODUCT FOR STARBUCKS COMPANY

PLAN NEW PRODUCT FOR STARBUCKS COMPANY

Marketing is human activity directed at satisffying needs and wants through exchange processes. Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

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Lecture Principles of Marketing - Chapter 6: Business markets and business buying behavior

Lecture Principles of Marketing - Chapter 6: Business markets and business buying behavior

Lecture Principles of Marketing - Chapter 6 presents the following content: Business markets, business buyer behavior, the business buying process, E-procurement: buying on the internet, institutional and government markets.

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Lecture Business: A changing world - Chapter 12: Customer-driven marketing

Lecture Business: A changing world - Chapter 12: Customer-driven marketing

After reading this chapter, you will be able to: Define marketing and describe the exchange process; specify the functions of marketing; explain the marketing concept and its implications for developing marketing strategies; examine the development of a marketing strategy, including market segmentation and marketing mix;...

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MARKETING TEST BANK CHAPTER 2 COMPANY AND MARKETING STRATEGY

MARKETING TEST BANK CHAPTER 2 COMPANY AND MARKETING STRATEGY

A product; price; promotion; adaptation B market segmentation; target marketing; differentiation; positioning C marketing analysis; planning; implementation; feedback D analysis; targeti[r]

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Lecture Principles of Marketing - Chapter 12: Communicating customer value

Lecture Principles of Marketing - Chapter 12: Communicating customer value

In this chapter you will learn: The promotion mix, integrated marketing communications, a view of the communications process, steps in developing effective marketing communication, setting the total promotion budget and mix, socially responsible marketing communication.

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MARKET DEVELOPMENT STRATEGY FOR CHIEN THANG GARMENT JSC

MARKET DEVELOPMENT STRATEGY FOR CHIEN THANG GARMENT JSC

 CHAPTER 3: Summarize analysis result of chapter 2, present key targets in market TRANG 10 CHAPTER 1: BASIS OF ARGUMENT FOR MARKET DEVELOPMENT STRATEGY IN COMPANY’S MARKETING ACTIVITIES[r]

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Lecture Principles of Marketing - Chapter 12: Marketing channels: Delivering customer value

Lecture Principles of Marketing - Chapter 12: Marketing channels: Delivering customer value

In this chapter you will learn: Supply chains and the value delivery network, the nature and importance of marketing channels, channel behavior and organization, channel design decisions, channel management decisions, marketing logistics and supply chain management.

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Lecture Marketing management: Chapter 2 - Phillip Kotler, Kevin Lane Keller

Lecture Marketing management: Chapter 2 - Phillip Kotler, Kevin Lane Keller

Chapter 2 - Developing marketing strategies and plans. This chapter begins by examining some of the strategic marketing implications in creating customer value. We’ll look at several perspectives on planning and describe how to draw up a formal marketing plan.

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Lecture Principles of Marketing - Chapter 4: Managing Marketing information to gain customer insights

Lecture Principles of Marketing - Chapter 4: Managing Marketing information to gain customer insights

This chapter includes contents: Marketing information and customer insights, assessing Marketing information needs, developing marketing information, marketing research, analyzing and using marketing information, other marketing information considerations.

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Lecture International marketing (15/e): Chapter 12 - Philip R. Cateora, Mary C. Gilly, John L. Graham

Lecture International marketing (15/e): Chapter 12 - Philip R. Cateora, Mary C. Gilly, John L. Graham

Chapter 12 - Global marketing management: Planning and organization. After studying this chapter you will be able to understand: How global marketing management differs from international marketing management, the need for planning to achieve company goals, the important factors for each alternative marketentry strategy, the increasing importance of international strategic alliances.

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Lecture International marketing (14/e) - Chapter 12

Lecture International marketing (14/e) - Chapter 12

Chapter 12 - Global marketing management: Planning and organization. After studying this chapter you will be able to understand: How global marketing management differs from international marketing management, the need for planning to achieve company goals, the important factors for each alternative marketentry strategy, the increasing importance of international strategic alliances.

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Analyzing Consumer Needs Setting Channel objectives Principles of Marketing

Analyzing Consumer Needs Setting Channel objectives Principles of Marketing

Principles of Marketing Analyzing Consumer Needs
Channel objectives are based on customer service requirements, the marketing strategy, environment factor and the nature of the company
Designing the marketing channel
Finding out what target consumers want from the channel
Consumers often accept lower service levels in exchange for lower prices
Many companies position themselves on higher service levels
Balance consumer needs

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Lecture Basic Marketing: A global managerial approach - Chapter 2: Strategic market planning and the evaluation of marketing opportunities

Lecture Basic Marketing: A global managerial approach - Chapter 2: Strategic market planning and the evaluation of marketing opportunities

After studying this chapter you will be able to: Know the variables that shape the environment of marketing strategy planning, understand why company objectives are important in guiding marketing strategy planning, understand target marketing, be familiar with the four Ps in a marketing mix,...

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Lecture Advertising and promotion (2/e) – Chapter 13: Direct marketing and communication

Lecture Advertising and promotion (2/e) – Chapter 13: Direct marketing and communication

Chapter 13 - Direct marketing and communication. The goals of this chapter are: To examine the development and reasons for growth of direct marketing communication; to define the role and relationships of direct marketing, the internet and interactive media in an IMC program; to identify the advantages and disadvantages of direct marketing communication; to evaluate the effectiveness of communication through direct marketing communication.

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Lecture Advertising and promotion (2/e) – Chapter 13: Direct marketing and communication

Lecture Advertising and promotion (2/e) – Chapter 13: Direct marketing and communication

Chapter 13 - Direct marketing and communication. The goals of this chapter are: To examine the development and reasons for growth of direct marketing communication; to define the role and relationships of direct marketing, the internet and interactive media in an IMC program; to identify the advantages and disadvantages of direct marketing communication; to evaluate the effectiveness of communication through direct marketing communication.

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Lecture Principles of Marketing - Chapter 10: Marketing channels and supply chain management

Lecture Principles of Marketing - Chapter 10: Marketing channels and supply chain management

Lecture Principles of Marketing - Chapter 10 explain why companies use distribution channels and discuss the functions these channels perform, discuss how channel members interact and how they organize to perform the work of the channel, identify the major channel alternatives open to a company, explain how companies select, motivate, and evaluate channel members.

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Lecture fundamentals of marketing - Lecture 19: Retailing and wholesaling

Lecture fundamentals of marketing - Lecture 19: Retailing and wholesaling

Lecture fundamentals of marketing - Lecture 19: Retailing and wholesaling. After studying this chapter you will be able to understand: Retailing, retailer marketing decisions, retailing trends and developments, wholesaling.

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Principles of marketing: Chapter 1 - Introduction to Marketing

Principles of marketing: Chapter 1 - Introduction to Marketing

Principles of marketing: Chapter 1 - Introduction to Marketing is Marketing, more than any other business function, deals with customers; understanding, creating, communicating, and delivering customer value and satisfaction are at the very heart of modern marketing thinking and practice.

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Lecture Principles of Marketing - Chapter 2: Company and Marketing strategy

Lecture Principles of Marketing - Chapter 2: Company and Marketing strategy

In this chapter: Explain companywide strategic planning and its four steps, discuss how to design business portfolios and growth strategies, discuss how to design business portfolios and growth strategies, describe the elements of a customer-driven marketing strategy and mix and the forces that influence it, list the marketing management functions, including the elements of a marketing plan.

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