LECTURE PRINCIPLES OF MARKETING - CHAPTER 12: MARKETING CHANNELS: DELIVERING CUSTOMER VALUE - TRƯỜNG ĐẠI HỌC Y KHOA VINH

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Lecture Principles of Marketing - Chapter 12: Marketing channels: Delivering customer value

Lecture Principles of Marketing - Chapter 12: Marketing channels: Delivering customer value

In this chapter you will learn: Supply chains and the value delivery network, the nature and importance of marketing channels, channel behavior and organization, channel design decisions, channel management decisions, marketing logistics and supply chain management.

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Lecture fundamentals of marketing - Lecture 19: Retailing and wholesaling

Lecture fundamentals of marketing - Lecture 19: Retailing and wholesaling

Lecture fundamentals of marketing - Lecture 19: Retailing and wholesaling. After studying this chapter you will be able to understand: Retailing, retailer marketing decisions, retailing trends and developments, wholesaling.

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Principles of marketing: Chapter 2 – Marketing environment

Principles of marketing: Chapter 2 – Marketing environment

Principles of marketing: Chapter 2 – Marketing environment introductions The Marketing Environment, The Company’s Micro-Environment, Responding To The Marketing Environment.

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Lecture Principles of Marketing - Chapter 4: Managing Marketing information to gain customer insights

Lecture Principles of Marketing - Chapter 4: Managing Marketing information to gain customer insights

This chapter includes contents: Marketing information and customer insights, assessing Marketing information needs, developing marketing information, marketing research, analyzing and using marketing information, other marketing information considerations.

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Lecture fundamentals of marketing - Lecture 1: Marketing: Creating and capturing customer value

Lecture fundamentals of marketing - Lecture 1: Marketing: Creating and capturing customer value

After studying this chapter you will be able to understand: Define marketing and outline the steps in the marketing process, explain the importance of understanding customers and the marketplace and identify the five core marketplace concepts, identify the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy,...

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Lecture Principles of Marketing - Chapter 6: Business markets and business buying behavior

Lecture Principles of Marketing - Chapter 6: Business markets and business buying behavior

Lecture Principles of Marketing - Chapter 6 presents the following content: Business markets, business buyer behavior, the business buying process, E-procurement: buying on the internet, institutional and government markets.

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Lecture Marketing management: Chapter 1 – Nguyễn Thị Trang Nhung

Lecture Marketing management: Chapter 1 – Nguyễn Thị Trang Nhung

Lecture Marketing management - Chapter 1: Defining Marketing for the 21st Century presentation of content: What does marketing involve, what marketing, the goal of marketing is, core marketing concepts, core marketing concepts, elements of a modern marketing system,... And other contents.

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LECTURE BUSINESS (4/E): CHAPTER 11 - FERRELL, HIRT, FERRELL

LECTURE BUSINESS (4/E): CHAPTER 11 - FERRELL, HIRT, FERRELL

Chapter 11 - Customer-driven marketing. This chapter include objectives: Define marketing and describe the exchange process; specify the functions of marketing; explain the marketing concept and its implications for developing marketing strategies; examine the development of a marketing strategy, including market segmentation and marketing mix;...

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Principles of marketing: Chapter 3 - Strategic and Marketing Planning

Principles of marketing: Chapter 3 - Strategic and Marketing Planning

Principles of marketing: Chapter 3 - Strategic and Marketing Planning presents The Marketing Mix, The Boston Consulting Group Matrix, The BCG Matrix, Product/Market Expansion Grid, Components of the Marketing Plan.

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KTQTCP_CHAP 1_COST ACCOUNTING

KTQTCP_CHAP 1_COST ACCOUNTING

Development Design Design Purchasing Purchasing Production Production Marketing Marketing Distribution Distribution Customer Service Customer Service... Value Chain Components.[r]

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Lecture Marketing management: Chapter 2 - Phillip Kotler, Kevin Lane Keller

Lecture Marketing management: Chapter 2 - Phillip Kotler, Kevin Lane Keller

Chapter 2 - Developing marketing strategies and plans. This chapter begins by examining some of the strategic marketing implications in creating customer value. We’ll look at several perspectives on planning and describe how to draw up a formal marketing plan.

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LECTURE BUSINESS (4/E): CHAPTER 12 - FERRELL, HIRT, FERRELL

LECTURE BUSINESS (4/E): CHAPTER 12 - FERRELL, HIRT, FERRELL

Chapter 12 - Dimensions of marketing strategy. Learning objectives of this chapter include: Describe the role of product in the marketing mix, including how products are developed, classified, and identified; define price and discuss its importance in the marketing mix, including various pricing strategies a firm might employ; identify factors affecting distribution decisions, such as marketing channels and intensity of market coverage;...

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Lecture Principles of Marketing - Chapter 16: Marketing ethics and social responsibility

Lecture Principles of Marketing - Chapter 16: Marketing ethics and social responsibility

Chapter 16 identify the major social criticisms of marketing, define consumerism and environmentalism and explain how they affect marketing strategies, describe the principles of socially responsible marketing, explain the role of ethics in marketing.

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Lecture Principles of Marketing - Chapter 2: Company and Marketing strategy partnering to build customer relationships

Lecture Principles of Marketing - Chapter 2: Company and Marketing strategy partnering to build customer relationships

In this chapter, the following content will be discussed: Companywide strategic planning: Defining Marketing ’s role, designing the business portfolio, planning Marketing: Partnering to build customer relationships, Marketing strategy and the Marketing mix, managing the Marketing effort, measuring and managing return on Marketing investment.

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Marketing Multiple Choice Solutions: Creating Customer Value and Satisfaction

MARKETING MULTIPLE CHOICE SOLUTIONS: CREATING CUSTOMER VALUE AND SATISFACTION

According to the text, beyond creating short-term transactions, marketers need to build long-term relationships with valued customers, distributors, dealers, and suppliers. Today, companies want to build a unique company asset called a marketing network. A
marketing network consists of the company and all its supporting stakeholders. These would be the customers, employees, suppliers, distributors, retailers, ad agencies, and others with whom it has built mutually profitable business relationships. Tools that the marketer might use to develop stronger bonds with consumers might be to add or increase financial benefits, social benefits, structural ties, and make sure that all customers are profitable customers. The idea behind relationship marketing through a marketing network is that if a company builds a good network of relationships with key stakeholders, profits will follow for all.
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Lecture fundamentals of marketing - Lecture 18: Marketing channels: Delivering customer value

Lecture fundamentals of marketing - Lecture 18: Marketing channels: Delivering customer value

Companies rarely work alone in creating value for customers and building profitable customer relationships. Instead, most are only a single link in a larger supply chain and marketing channel. As such, a firm’s success depends not only on how well it performs but also on how well its entire marketing channel competes with competitors’ channels. The first part of this chapter explores the nature of marketing channels and the marketer’s channel design and management decisions.

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Lecture M: Marketing (4/e) - Chapter 15: Supply chain and channel management

Lecture M: Marketing (4/e) - Chapter 15: Supply chain and channel management

Chapter 15: Supply chain and channel management. After reading this chapter, you should be able to: Understand the importance of marketing channels and supply chain management, understand the difference between direct and indirect marketing channels, describe how marketing channels are managed, describe the flow of information and merchandise in the marketing channel.

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Lecture fundamentals of marketing - Lecture 2: Marketing: Creating and capturing customer value

Lecture fundamentals of marketing - Lecture 2: Marketing: Creating and capturing customer value

In this chapter, the following content will be discussed: What is marketing management? designing a customer-driven marketing strategy, preparing an integrated marketing plan and program, building customer relationships, capturing value from customers, the changing marketing landscape.

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Lecture Principles of Marketing - Chapter 13: Communicating customer value: Personal selling and direct marketing

Lecture Principles of Marketing - Chapter 13: Communicating customer value: Personal selling and direct marketing

This chapter discuss the role of a company’s salespeople in creating value for customers and building customer relationships, identify and explain the six major sales force management steps, discuss the personal selling process, distinguishing between transaction-oriented marketing and relationship marketing,...

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Marketing - Chapter 2: Delivering customer service

MARKETING CHAPTER 2 DELIVERING CUSTOMER SERVICE

• If you receive request, develop a habit of recording nay responses that need to be made in a diary or electronic calendar, along with accurate client contact detail. When the response will take some time, send a fax or email assuring the customer that the organization is in receipt of the request and it will be fulfilled as soon as possible.

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