LECTURE PRINCIPLES OF MARKETING - CHAPTER 3: ANALYZING THE MARKETING ENVIRONMENT - TRƯỜNG ĐẠI HỌC Y KHOA VINH

Tìm thấy 10,000 tài liệu liên quan tới tiêu đề "Lecture Principles of Marketing - Chapter 3: Analyzing the Marketing environment - Trường Đại Học Y Khoa Vinh":

Lecture Principles of Marketing - Chapter 12: Marketing channels: Delivering customer value

Lecture Principles of Marketing - Chapter 12: Marketing channels: Delivering customer value

In this chapter you will learn: Supply chains and the value delivery network, the nature and importance of marketing channels, channel behavior and organization, channel design decisions, channel management decisions, marketing logistics and supply chain management.

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Lecture Basic Marketing: A global managerial approach - Chapter 3: The changing marketing environment

Lecture Basic Marketing: A global managerial approach - Chapter 3: The changing marketing environment

When you finish this chapter, you should: Know why company objectives are important in guiding strategic market planning, see how the resources of a firm affect the search for opportunities, know the variables that shape the environment of strategic market planning, know how the different kinds of competitive situations affect strategic planning.

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Lecture Basic Marketing: A global managerial approach - Chapter 2: Strategic market planning and the evaluation of marketing opportunities

Lecture Basic Marketing: A global managerial approach - Chapter 2: Strategic market planning and the evaluation of marketing opportunities

After studying this chapter you will be able to: Know the variables that shape the environment of marketing strategy planning, understand why company objectives are important in guiding marketing strategy planning, understand target marketing, be familiar with the four Ps in a marketing mix,...

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Lecture Principles of Marketing - Chapter 2: Company and Marketing strategy

Lecture Principles of Marketing - Chapter 2: Company and Marketing strategy

In this chapter: Explain companywide strategic planning and its four steps, discuss how to design business portfolios and growth strategies, discuss how to design business portfolios and growth strategies, describe the elements of a customer-driven marketing strategy and mix and the forces that influence it, list the marketing management functions, including the elements of a marketing plan.

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Lecture Marketing research - Chapter 1: The role of Marketing research in management decision making

Lecture Marketing research - Chapter 1: The role of Marketing research in management decision making

In this chapter you will learn: To review the marketing concept and the marketing mix, to comprehend the marketing environment within which managers must make decisions, to define marketing research, to understand the importance of marketing research in shaping marketing decisions, to learn when marketing research should and should not be conducted.

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Lecture Principles of Marketing - Chapter 4: Managing Marketing information to gain customer insights

Lecture Principles of Marketing - Chapter 4: Managing Marketing information to gain customer insights

This chapter includes contents: Marketing information and customer insights, assessing Marketing information needs, developing marketing information, marketing research, analyzing and using marketing information, other marketing information considerations.

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Lecture fundamentals of marketing - Lecture 19: Retailing and wholesaling

Lecture fundamentals of marketing - Lecture 19: Retailing and wholesaling

Lecture fundamentals of marketing - Lecture 19: Retailing and wholesaling. After studying this chapter you will be able to understand: Retailing, retailer marketing decisions, retailing trends and developments, wholesaling.

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Principles of marketing: Chapter 1 - Introduction to Marketing

Principles of marketing: Chapter 1 - Introduction to Marketing

Principles of marketing: Chapter 1 - Introduction to Marketing is Marketing, more than any other business function, deals with customers; understanding, creating, communicating, and delivering customer value and satisfaction are at the very heart of modern marketing thinking and practice.

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Lecture Marketing management: Chapter 5 – Nguyễn Thị Trang Nhung

Lecture Marketing management: Chapter 5 – Nguyễn Thị Trang Nhung

Lecture Marketing management - Chapter 5: Analyzing consumer markets and consumer behavior presentation of content: What is a market, consumer buying behavior, many factors influences buying, fast facts about american culture,....And other contents.

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Lecture Marketing: The core (5/e): Chapter 3 – Kerin, Hartley, Rudelius

Lecture Marketing: The core (5/e): Chapter 3 – Kerin, Hartley, Rudelius

Chapter 3: Understanding the marketing environment, ethical behavior, and social responsibility. After reading this chapter you should be able to: Explain the purpose of environmental scanning, describe social forces such as demographics and culture, discuss how economic forces affect marketing, describe how technological changes can affect marketing,...

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Principles of marketing: Chapter 2 – Marketing environment

Principles of marketing: Chapter 2 – Marketing environment

Principles of marketing: Chapter 2 – Marketing environment introductions The Marketing Environment, The Company’s Micro-Environment, Responding To The Marketing Environment.

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Lecture Principles of Marketing - Chapter 15: The global marketplace

Lecture Principles of Marketing - Chapter 15: The global marketplace

Chapter 15 discuss how the international trade system, economic, political-legal, and cultural environments affect a company’s international marketing decisions; discuss how the international trade system, economic, political-legal, and cultural environments affect a company’s international marketing decisions; explain how companies adapt their marketing mixes for international markets; identify the three major forms of international marketing organization.

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LECTURE BUSINESS (4/E): CHAPTER 13 - FERRELL, HIRT, FERRELL

LECTURE BUSINESS (4/E): CHAPTER 13 - FERRELL, HIRT, FERRELL

Chapter 13 - Digital marketing and social networking. Define digital media and digital marketing and recognize their increasing value in strategic planning, demonstrate the role of digital marketing and social networking in today’s business environment, show how digital media affects the marketing mix,....

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Analyzing the internal environment of the Nafoods Group

Analyzing the internal environment of the Nafoods Group

Analyzing the internal environment of the Nafoods Group Analyzing the internal environment of the Nafoods Group Analyzing the internal environment of the Nafoods Group Analyzing the internal environment of the Nafoods Group Analyzing the internal environment of the Nafoods Group Analyzing the internal environment of the Nafoods Group Analyzing the internal environment of the Nafoods Group Analyzing the internal environment of the Nafoods Group Analyzing the internal environment of the Nafoods Group Analyzing the internal environment of the Nafoods Group

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Lectures Marketing management: Chapter 3 - ThS. Nguyễn Tiến Dũng

Lectures Marketing management: Chapter 3 - ThS. Nguyễn Tiến Dũng

Lectures Marketing management - Chapter 3: Collecting information and forecasting demand provides students with the knowledge: Components of a modern marketing, information system, internal records, marketing intelligence, analyzing the macroenvironment, forecasting and demand measurement. Invite you to refer to the disclosures.

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Lecture Marketing metrics: Chapter 4 - Trần Nhật Minh

Lecture Marketing metrics: Chapter 4 - Trần Nhật Minh

Lecture Marketing metrics - Chapter 4: Non-financial metrics presentation of content: Product and portfolio management, pricing strategy, chanel and retail management, marketing communication metrics.

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DSB SS POWERPOINT 13

DSB SS POWERPOINT 13

to Management  Principles of Marketing  Operations Management  Legal Environment of Business  Strategy in the Global Environment _MAJORS 18 CREDITS_ Accounting Finance Information[r]

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Analyzing Consumer Needs Setting Channel objectives Principles of Marketing

Analyzing Consumer Needs Setting Channel objectives Principles of Marketing

Principles of Marketing Analyzing Consumer Needs
Channel objectives are based on customer service requirements, the marketing strategy, environment factor and the nature of the company
Designing the marketing channel
Finding out what target consumers want from the channel
Consumers often accept lower service levels in exchange for lower prices
Many companies position themselves on higher service levels
Balance consumer needs

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Lecture Principles of Marketing - Chapter 16: Marketing ethics and social responsibility

Lecture Principles of Marketing - Chapter 16: Marketing ethics and social responsibility

Chapter 16 identify the major social criticisms of marketing, define consumerism and environmentalism and explain how they affect marketing strategies, describe the principles of socially responsible marketing, explain the role of ethics in marketing.

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Lecture Marketing management: Chapter 1 – Nguyễn Thị Trang Nhung

Lecture Marketing management: Chapter 1 – Nguyễn Thị Trang Nhung

Lecture Marketing management - Chapter 1: Defining Marketing for the 21st Century presentation of content: What does marketing involve, what marketing, the goal of marketing is, core marketing concepts, core marketing concepts, elements of a modern marketing system,... And other contents.

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