DEVELOP A SHOPPER MARKETING STRATEGY AND PLAN AS PART OF TAILORED AND COMPLETE ACCOUNT PLANS

Tìm thấy 10,000 tài liệu liên quan tới từ khóa "DEVELOP A SHOPPER MARKETING STRATEGY AND PLAN AS PART OF TAILORED AND COMPLETE ACCOUNT PLANS":

FPT Telecom Kế hoạch kinh doanh

FPT TELECOM KẾ HOẠCH KINH DOANH

The paper aims at providing a complete marketing plan of introducing internet service to Nigeria of FPT Telecom. In the first two sections, internal and external environments are analyzed to ensure the plan’s practicality. Objectives of the plan are later set up within the first 3 years. The paper then focuses in more detail on marketing strategy and the implementation of marketing mix, including product, pricing, placing, and promotion. The final section summarizes the whole paper by comparing costs and benefits. The marketing plan assessment is also included for marketers and investors to have more insights into strengths and weaknesses of the plan
Xem thêm

50 Đọc thêm

Exploring corporate strategy (8th edition)

EXPLORING CORPORATE STRATEGY (8TH EDITION)

Exploring corporate strategy (8th edition) by Gerry Johnson, Kevan Scholes and Richard Whittington

We are delighted to offer this eighth edition of Exploring Corporate Strategy. With sales of previous editions approaching 800,000, we know that we have many loyal readers. At the same time, the strategy field is constantly changing. For this edition, therefore, we have consulted our users to introduce several new features, while taking care to retain features that have been well proven with many students and tutors from all over the world. Here we will highlight the key innovations of this edition, and then recap some of the classic features of the book.

The principal innovation of the eighth edition is to reorganise existing materials and introduce new materials to create four new chapters. These new chapters reflect advances in academic research, changes in practice and course developments in many universities around the world. These chapters are:

● Chapter 5 Culture and Strategy, incorporating a strong historical theme, with the growing appreciation of phenomena such as path dependency and institutionalised patterns of behaviour.

● Chapter 8 International Strategy, reflecting of course the growing internationalisation
of business, but also the international ambitions of students in many universities.

● Chapter 9 Innovation and Entrepreneurship, responding to the increasing pace of innovation in many industries and the growing interest amongst many students in establishing their own enterprises.

● Chapter 15 The Practice of Strategy, emerging in part from a new research domain in which two of the authors are active, but also the need for students to have insight into the practical details of who gets involved in strategy, what they do and the methodologies they use.
Xem thêm

659 Đọc thêm

thảo luận tiếng anh :Why people in the general and business manager in particular need to plan ahead ?

THẢO LUẬN TIẾNG ANH :WHY PEOPLE IN THE GENERAL AND BUSINESS MANAGER IN PARTICULAR NEED TO PLAN AHEAD ?

tại sao mọi ng nói chung và những nhà quản lý kinh doanh nói chung cần phải lên kế hoạch trc khi làm mọi việc

Why people in the general and business manager in particular need to plan ahead ?

Business plans actually is an important utter work of managers. As other tools, this utter requires managers either determine apparent purpose or professional skills.
Therefore, we would like to offers main reasons as below in order to complete perfect plan.
1. Orientation in developing business activities
This is the most important part to create business plan. This part requires establishing detail strategies and determining resources following order.
2. Business plan can’t be lack of process of borrowing loan
As investors, owner loans expect to a perfect plan offering important and feasible information.
3. Finding investment for business activities
A plant without investment could not become reality. However, investment without feasible plan could not offer profit. Normally, investors would like to consider your plan before making decision. In other hand, investors hope to find opportunities to take away loan because of astounding reason.
Xem thêm

2 Đọc thêm

GUIDE TO SUPPLY CHAIN MANAGEMENT

GUIDE TO SUPPLY CHAIN MANAGEMENT

Foreword
This guide is a really useful reminder of what good practice is and how it should be
applied within supply chain management. The book is relevant for students of
supply chain management and professional practitioners alike.
The key aspects of supply chain are laid out clearly – plan, source, make, deliver,
and return. The book is well constructed in totality – and I can envisage revisiting
specific chapters in isolation whilst constructing and delivering supply chain
strategy.
This is the first book that I have come across that is focussed more upon the
concepts underpinning the total supply chain rather than the physical execution of
the supply chain. Its range is from forecasting, inventory management and cash
through execution strategy and development. I would add it to my arsenal and
recommend it to others.
The content is relevant; concepts are clearly explained and supported by case
studies that bring the concepts to life. The language used is clear and contemporary,
visualisations reenforce the concepts well. The additional suggested reading at the
end of each chapter offers an added opportunity to further develop understanding of
specific elements of the supply chain.
Organisations operating on a global stage have to get this stuff right, both in
process and physical terms: it is an essential element to delivering profitable
growth. This book offers an invaluable guide to understanding the specific dynamics
of your supply chain and the fundamentals underpinning it. It provides the framework
for delivering a supply chain strategy based upon recognised best practice.
Chief Executive Officer Martin McCourt
Dyson Limited
Wiltshire, Uk
viiclothes – mostly these are sourced, produced and shipped in advance. So in this
case, product supply starts the supply chain.
Unlike tea bags, some products are produced based on customer demand. These
products are typically characterised by a high degree of customisation. Here, the
customer order starts the chain of supply, manufacturing and transport activities of
your desired product. Some typical products of customer demand driven products
are: tailormade clothes, customised tools and dinner in an upmarket fish restaurant.
Here customers see the fish that they are going to eat later on still swimming in
the fish tank when they enter the restaurant. The chain starts moving after you have
expressed your wish or after you have set your order. Thus, the supply chain starts
with customer demand.
To summarise, supply chains can be triggered by product supply (commodities)
or by customer demand (customised products). The degree of customisation dictates
how much and in which format the supplying company holds inventory: no
stock at all, raw or basic materials only or subassemblies of their products as in the
famous example of Dell computers. The strategies and associated decoupling of
product supply from customer demand form a crucial part of supply chain management
(see Chap. 7 on Strategy).
1.2 A Functional View of Supply Chain Management
In order to understand the supply chain better, it makes sense to break it down into
functional processes. The Supply Chain Council (SCC), an industry body representing
supply chain companies and industry players, has developed the Supply
Chain Operations Reference (SCOR) model that depicts the broad spectrum of
generic functional processes in the supply chain (see Fig. 1.2).
Let’s go back to our first example in this chapter: the tea bag supply chain.
Imagine that you are the manufacturer of these tea bags. When you start engaging in
Returns Returns
Source Make Deliver
Returns Returns
Source Make Deliver
Returns Returns
Source Make Deliver Source
Returns
Deliver
Returns
Plan
Plan Plan
Your company Customer
Internal or external
Supplier
Internal or external
Customer’s
customer
Supplier’s
supplier
Fig. 1.2 The supply chain operations reference model
Source: http:www.supplychain.org, SCOR model, Supply Chain Council Inc, Copyright2010
Xem thêm

203 Đọc thêm

SQL Server Analysis Services Succinctly by Stacia Misner

SQL SERVER ANALYSIS SERVICES SUCCINCTLY BY STACIA MISNER

SQL Server Analysis Services is one of several components available as part of Microsoft SQL Server 2012 that you can use to develop a business intelligence analytic solution. In this introduction to SQL Server Analysis Services, I explain the concept of business intelligence and
all available options for architecting a business intelligence solution. I also review the process of developing an Analysis Services database at a high level and introduce the tools you use to build, manage, and query Analysis Services

122 Đọc thêm

MARKETING QUỐC TẾ KOTLER MM14 TIF21

MARKETING QUỐC TẾ KOTLER MM14 TIF21

shampoos to detergents. It is a market leader in the United States and is planning to tap theimmense potential in the emerging markets. Market research, however, indicates that theBrazilian culture and society are substantially different from their American counterparts. If thecompany wants to target the masses, which of the following options is most likely to succeed?A) A2Z can use a price skimming strategy to increase market share.B) The company's existing strategies in the U.S. will work just as well in Brazil.C) A2Z can introduce smaller "sachets" of shampoos and detergents that are priced lower.D) The company can introduce large family packs of shampoos and soaps even if they are pricedhigher than competitors.E) A2Z can use a predatory pricing strategy to capture the market.Answer: CPage Ref: 600Objective: 3AACSB: Analytic skillsDifficulty: Moderate15) Which of the following causes a difference between marketing in the developed countriesand marketing in the developing countries?A) The cost of production varies substantially between the developed and the developing world.B) The disparity between the rich and the poor in the developing world is reducing.C) There are substantial cultural differences between the developed and the developing world.D) Marketing in developing countries is far more expensive than in the developed world.E) The developing countries have more trade barriers in place than the developed countries.Answer: CPage Ref: 601Objective: 3Difficulty: Easy16) Regional economic integration is defined as the creation of trading agreements between________.A) a firm and its suppliers and distributorsB) firms targeting the same market
Xem thêm

42 Đọc thêm

KOTEX white pro case study

KOTEX WHITE PRO CASE STUDY

1. CD CONTENT Test your Brand Activation concept Test your Brand Activation concept About Activation About Activation Case Study Case Study Brand Activation
2. Test your brand activation About Activation Case Brand Activation from your viewpoint Brand Activation
3. Sampling Promotion Distribution Consumer promotion Outdoor Ad Event Segmentation Advertising Sponsorship TVC Public relations Brand activation Brand Positioning Launch Plan Trade Promotion Communication News release Product RD Pricing Brand Activation
4. Brand activation in marketing Product RD Product RD Segmentation Segmentation Brand Positioning Brand Positioning Advertising Advertising prints prints … … Public relations Public relations Promotion Promotion Sponsorship Sponsorship News release News release Pricing Pricing Distribution Distribution TVC TVC … … Consumer Consumer promotion promotion Trade Promotion Trade Promotion Merchandizing Merchandizing Shopper activation Shopper activation … … Brand Activation Brand Activation Public Activation Public Activation Door2Door Activation Door2Door Activation … … Launch, Build and Promote brand Launch, Build and Promote brand Brand Activation
5. Test Hieu biet B.A Brand Activation đang ở đâu? About Activation Case Các công cụ ATL đang trở nên “truyền thống” và không đủ để làm nhãn trong một thị trường ngày càng trở nên bất thường. Trong marketing đương thời, sự toàn cầu hoá tạo nên một một toàn cầu hoá cho Communication và các công cụ ATL. Ví dụ: ngân sách cho các local tvc càng nhỏ đi Activation nay là một phần của mọi chiến dịch 360o của nhãn hàng. Trong khi Communication tạo awareness và giới thiệu benefit nhãn hàng, chuyển tải brand’s character, thì Activation kết nối tất cả những điều đó vào cuộc sống, tác động trực diện vào hành động mua và tạo ra những trải nghiệm không thay thế được. It activates Brand Activation
6. Test Hieu biet B.A Brand Activation đang ở đâu? Khai niem – phuong phap Thuc hanh Tại Việt Nam, phần nhiều spender của Brand activation là các nhãn hàng worldwide, vì sự hiểu biết, kinh nghiệm và ngân sách của họ trong loại công cụ này Những nhãn hàng của công ty trong nước phần nhiều đang vẫn dành ngân sách cho 1advertising 2event PR và 3sales trade promotion Brand Activation
7. Test Hieu biet B.A Khái niệm về Brand Activation Khai niem – phuong phap Thuc hanh Theo mục tiêu và dưới một chiến lược rõ ràng của nhãn, Brand Activation gồm tất cả những gì có khả năng đưa tinh thần và lời hứa của nhãn hàng vào cuộc sống người dùng mục tiêu một cách tương tác và trải nghiệm. Under clear brand’s objectives and strategy, brand activation is about all that can bring brand spirit and promises to life, with target consumer’s experiences and interaction Brand Activation
8. Test Hieu biet B.A Các dạng Brand Activation hay gặp Khai niem – phuong phap Thuc hanh Hình thức Public activation (roadshow, event, café activities..) Door to door activation (sampling, demoselling,..) Shopper activation (instore activities, đổi quà..) Trade support activation (merchandizing, mysterious shopper) Activation 360O Mục tiêu: Launch Build equity Boost sales Switch users … Brand Activation
9. Test Hieu biet B.A Làm một Kế hoạch brand activation Khai niem – phuong phap Thuc hanh Activities Operation mechanics Yep, we have concept. How we develop it into single executable activities? Activation platform concept What is the platform, on it the brand can associate with TA’s life? Key messageKey deliveries What is the single thing that target audience with get from after activation campaign? Activation objective In this marketing plan, what is the role of activation? Marketing Obj Strategy brand campaign What are the mkt obj? What is the marketing strategy to let the brand reach objectives? MKT situationchallenge What is the challenge of brand? Its period of the brand cycle? Brand Activation
10. Test Hieu biet B.A Khai niem – phuong phap Case Case Study Activation Relaunch KotexWhitePro Timing: Dec 2006 – Jan 2007 Scope: GT5 Brand Activation
11. Basic info Background Activation brief KCV planned to relaunch the brand in Nov 2006 with a new positioning focusing on functional benefits MiR Consultants is briefed to develop an activation campaign, which understood as an integrated part of the launch Inspirational brandHits
12. Basic info Background Activation brief Activation Objectives Build KWP brand awareness Build KWP brand with premium image and superior quality Target of Activation Competing users of KWP Female 20 – 35, SEC ABC Urban – GT5 Modern Feminine Enjoy her life Inspirational brandHits
13. Proposal Platform Info Background Activation brief What is the most important to communicate? KWP is Dry and Safe to skin, that help you always feel your best and get most out of life in your period Why should they believe this? Dermatology test for no skin irritation New and revolutionary SA topsheet Inspirational brandHits
14. Consumer Insights FGD briefcase Key findings Respondent Group 1: 6 females – nonofficer Aged 2530 Group 2 6 females, officer Aged 2530 Discussion topic 24 hour stat of life and life style Shopping behavior Brand TOM and characterize Reacts to sanitary pad activation Inspirational brandHits
15. FGD briefcase Key findings What is your TOM brand? (priorized) Kotex Style Whisper Diana Kotex Pro Sofy Carefree How about sanitary pad TVCs? There is a need to search for product info, coz they still looking for a best solution for their healthy life But should be a very politely expression (ex: tvc Diana Pretty woman: negative perception) Key Driven factor to purchase intent? Functionality Where should we do sampling? “Any places even I am with an opposite sex partner. However sample packaging should be nice and reserved beautiful outfit (dep va tế nhị)” Activation? Just where I am at allwoman places, so that I can spend time and join the activities How about product functional demo? For advertising, it should be verbally (VO), should not use visual description For activation, it’s fine to expose manual demo, but in polite format. > traditional demo is not preferred. (“I dun wanna see that demo with the pad, even I am in allwoman places or am with female partner”) Inspirational brandHits
16. Key deliveries Consumer insight It’s really uncomfortable for me in “period” day with rash and wet feeling. It restricted me from enjoying my life. Key delivery Brand awareness Functional benefit Brand experiences Premium, trusted, modern brand personality Functional benefit Keep me Dry and Safe for my skin (no irritation) Emotional benefit I feel so confident comfortable in any activities than ever before. I always feel my best, get most out of life Inspirational brandHits
17. Where is a platform that can bring the Key Deliveries to life? Inspirational brandHits
18. insights It’s really uncomfortable for me in “period” day with unsafe, rash and wet feeling. It discouraged me restricted me from enjoying my life. I wish sanitary pad could bring me soft safe feeling for my sensitive skin so I could get most out of life and enjoy it at best. Activation platform PLEASURABLE MOMENTS Inspirational brandHits
19. WET MART SMALL OFFICE TOWER CINEMA THEATRE WOMEN CLUB SAMPLING Rolling Standee Sampling promoter (boy girl) LITE ACTIVATION PLEASURABLE MOMENTS BOOK STORE lighting small booth restroom branding and sampling FULL ACTIVATION Customized activities by channel OFFICE TOWER NIGHT CLUB PHÒNG TRÀ PREMIUM CAFE BEAUTY CARE spa SUPERMART Inspirational brandHits
20. FULL ACTIVATION Invitation Invitation Supermart Need Need recognition recognition Product demo Product demo Brand Brand interactive interactive Sampling Sampling incentive incentive Inspirational brandHits
21. Key ACTIVATION Premium booth Office tower OFFICE TOWER Invitation to join Invitation to join Sampling with Sampling with demo sample demo sample TA does TA does web games web games IT indoor IT indoor confirm confirm Winning Winning Booth redemption Booth redemption TA gets to TA gets to pleasurable pleasurable sites sites Inspirational brandHits
22. Key ACTIVATION Office tower Rest room branding Mirror sticker Poster on the back of toilet door Violet water bowl with floating flower Inspirational brandHits
23. SAMPLING 1st day at office tower Inspirational brandHits
24. 2nd day Inspirational brandHits
25. Beauty Care points Inspirational brandHits
26. 1st time ever… Rolling standee Inspirational brandHits
27. 1st time ever… Night Club sponsor Inspirational brandHits
28. Brand Activation Vietnam Outlook Prepared by MIRactivation for VMC 2008 Brand Activation
Xem thêm

28 Đọc thêm

ONLINE POMDP PLANNING FOR VEHICLE NAVIGATION IN DENSELY POPULATED AREA

ONLINE POMDP PLANNING FOR VEHICLE NAVIGATION IN DENSELY POPULATED AREA

... In addition, online POMDP solvers can avoid the state space limitation exists in the offline POMDP solvers by doing a local planning only for the near future 1.2 Contributions We develop an online. .. it breaks down easily, for example, trapped in local minima 11 Chapter Background 2.1.4 Planning Under Uncertainty Motion planning can take into account uncertainty in sensing (the current state... 4.1 Online POMDP Planning As reviewed in chapter 2, online POMDP solver plans only for the current belief state and considers the horizons in the near future Firstly, the planner starts on an initial
Xem thêm

99 Đọc thêm

Handbook of usability testing

HANDBOOK OF USABILITY TESTING

Part 1: Overview of Testing, which covers the definition of key terms and presents an expanded discussion of usercentered design and other usability techniques, and explains the basics of moderating a test.

Part 2: Basic Process of Testing, which covers the howto of testing in stepbystep fashion.

Part 3: Advanced Techniques, which covers the who?, what?, where?, and how? of variations on the basic method, and also discusses how to extend one’s influence on the whole of product development strategy.

366 Đọc thêm

LECTURE AUDITING AND ASSURANCE SERVICES (SECOND INTERNATIONAL EDITION) CHAPTER 6 INTERNAL CONTROL IN A FINANCIAL STATEMENT AUDIT

LECTURE AUDITING AND ASSURANCE SERVICES (SECOND INTERNATIONAL EDITION) CHAPTER 6 INTERNAL CONTROL IN A FINANCIAL STATEMENT AUDIT

In this chapter, the learning objectives are Understand the importance of internal control to management and auditors, know the definition of internal control, know what controls are relevant to the audit, understand the effect of information technology on internal control, be familiar with the components of internal control, understand how to plan an audit strategy, know how to develop an understanding of an entitys internal control,...

46 Đọc thêm

Principles of marketing MKTG 8e joe hair carl mcdaniel chapter 02

PRINCIPLES OF MARKETING MKTG 8E JOE HAIR CARL MCDANIEL CHAPTER 02

Part I: THE WORLD OF MARKETING.
1. An Overview of Marketing.
2. Strategic Planning for Competitive Advantage.
3. Ethics and Social Responsibility.
4. The Marketing Environment.
5. Developing a Global Vision.
Part II: ANALYZING MARKET OPPORTUNITIES.
6. Consumer Decision Making.
7. Business Marketing.
8. Segmenting and Targeting Markets.
9. Marketing Research.
Part III: PRODUCT DECISIONS.
10. Product Concepts.
11. Developing and Managing Products.
12. Services and Nonprofit Organization Marketing.
Part IV: DISTRIBUTION DECISIONS.
13. Supply Chain Management.
14. Marketing Channels and Retailing.
Part V: PROMOTION AND COMMUNICATION STRATEGIES.
15. Marketing Communications.
16. Advertising, Public Relations, and Sales Promotion.
17. Personal Selling and Sales Management.
18. Social Media and Marketing.
Part VI: PRICING DECISIONS.
19. Pricing Concepts.
20. Setting the Right Price.
Xem thêm

54 Đọc thêm

PRINCIPLES OF MARKETING MKTG 8E JOE HAIR CARL MCDANIEL CHAPTER 013

PRINCIPLES OF MARKETING MKTG 8E JOE HAIR CARL MCDANIEL CHAPTER 013

Part I: THE WORLD OF MARKETING.
1. An Overview of Marketing.
2. Strategic Planning for Competitive Advantage.
3. Ethics and Social Responsibility.
4. The Marketing Environment.
5. Developing a Global Vision.
Part II: ANALYZING MARKET OPPORTUNITIES.
6. Consumer Decision Making.
7. Business Marketing.
8. Segmenting and Targeting Markets.
9. Marketing Research.
Part III: PRODUCT DECISIONS.
10. Product Concepts.
11. Developing and Managing Products.
12. Services and Nonprofit Organization Marketing.
Part IV: DISTRIBUTION DECISIONS.
13. Supply Chain Management.
14. Marketing Channels and Retailing.
Part V: PROMOTION AND COMMUNICATION STRATEGIES.
15. Marketing Communications.
16. Advertising, Public Relations, and Sales Promotion.
17. Personal Selling and Sales Management.
18. Social Media and Marketing.
Part VI: PRICING DECISIONS.
19. Pricing Concepts.
20. Setting the Right Price.
Xem thêm

48 Đọc thêm

PRINCIPLES OF MARKETING MKTG 8E JOE HAIR CARL MCDANIEL CHAPTER 20

PRINCIPLES OF MARKETING MKTG 8E JOE HAIR CARL MCDANIEL CHAPTER 20

Part I: THE WORLD OF MARKETING.
1. An Overview of Marketing.
2. Strategic Planning for Competitive Advantage.
3. Ethics and Social Responsibility.
4. The Marketing Environment.
5. Developing a Global Vision.
Part II: ANALYZING MARKET OPPORTUNITIES.
6. Consumer Decision Making.
7. Business Marketing.
8. Segmenting and Targeting Markets.
9. Marketing Research.
Part III: PRODUCT DECISIONS.
10. Product Concepts.
11. Developing and Managing Products.
12. Services and Nonprofit Organization Marketing.
Part IV: DISTRIBUTION DECISIONS.
13. Supply Chain Management.
14. Marketing Channels and Retailing.
Part V: PROMOTION AND COMMUNICATION STRATEGIES.
15. Marketing Communications.
16. Advertising, Public Relations, and Sales Promotion.
17. Personal Selling and Sales Management.
18. Social Media and Marketing.
Part VI: PRICING DECISIONS.
19. Pricing Concepts.
20. Setting the Right Price.
Xem thêm

38 Đọc thêm

Local Consultations on the Draft Comprehensive Poverty Reduction and Growth Strategy in Vietnam

LOCAL CONSULTATIONS ON THE DRAFT COMPREHENSIVE POVERTY REDUCTION AND GROWTH STRATEGY IN VIETNAM

In March 2001 the Government of Vietnam produced and Interim Poverty Reduction
Strategy Paper and announced its intention to develop a Comprehensive Poverty
Reduction Strategy Paper (CPRGS) by the end of April 2002. In the IPRSP, the
Government outlined its commitment to involve a broad range of stakeholders –
including poor communities, local government authorities and the enterprise sector – in
drafting the CPRGS. The Ministry of Planning and Investment (MPI), who was assigned
by the Government of Vietnam to lead the CPRGS drafting process, asked the World
Bank and a group of international NGOs to support them in carrying out the local
consultations. The consultations took place in six rural and urban locations across
Vietnam selected to represent a range of poverty situations. About 1800 people
participated in the research.
Xem thêm

63 Đọc thêm

QUẢN LÝ DỰ ÁN - PROJECT MANAGEMENT CHAPTER 13

QUẢN LÝ DỰ ÁN - PROJECT MANAGEMENT CHAPTER 13

tenth and final factor of the model. Problem areas exist in almost every projectdevelopment. The measure of a successful project is not the avoidance of problems, but knowing the correctsteps to take once problems develop. Regardless of how carefully the implementation effort was initiallyplanned, it is impossible to foresee every trouble area or problem that could possibly arise. As a result, it isimportant that the project manager make adequate arrangements to recognize problems and for troubleshooting mechanisms to be included in the implementation plan. Such mechanisms would make it easier not only to react to problems as they arise, but to foresee and possibly forestall potential problem areas inthe implementation process.This chapter has addressed a variety of approaches to project tracking and control, suggesting thatwhile there are many advantages associated with most of the models mentioned, there are often concomitant problems or shortcomings with these approaches as well that project management professionals shouldbe aware of. The key to developing a useful project control process lies in recognizing the strengths andweaknesses of the alternative methods and ultimately developing an approach that best suits the organization, the projects undertaken, and the stakeholders of the project. This is to suggest that a project controlprocess should be tailored, to the degree possible, to the specific needs, culture, and uses for which an organization intends it. Thus, under some circumstances, a simplified control system may be sufficient for providing management with the types of information they require. Alternatively, some organizations and/orprojects will employ highly sophisticated control processes, due either to the unique nature of their operating processes or to the demands that developing the project place upon them (e.g., governmental stipulations and mandates), I3Project evaluation and control is a comprehensive and intricate concept involving the need to understand alternative evaluative techniques, recognizing their particular usefulness and the types of informationthey can provide. They are, ultimately, merely as good as the project planning process, however; that is, a good
Xem thêm

32 Đọc thêm

CONTEMPORARY MARKETING 16TH EDITION BOONE TEST BANK

CONTEMPORARY MARKETING 16TH EDITION BOONE TEST BANK

a. Process of anticipating future events and conditionsb. Companywide program for scaling down the product-lines that are low onprofitabilityc. Essential purpose that differentiates one company from othersd. Collection of limited periods during which key requirements of a market and afirm’s particular competencies best fit togetherANS:OBJ:STA:TOP:KEY:CPTS: 1DIF: Difficulty: ModerateLO: 2-3NAT: BUSPROG: AnalyticDISC: Marketing PlanA-Head: Defining the Organization's Mission and ObjectivesBloom's: Comprehension24. A company can modify a strategy when its actual performance is not in line with expectedresults by:a. redefining the firm’s mission.b. focusing exclusively on long-range strategic issues.c. putting the marketing strategy into action and monitoring performance.d. interpreting the mission, vision, and values of the company differently.ANS: CPTS: 1DIF: Difficulty: Moderate
Xem thêm

44 Đọc thêm

ERP supply chain management

ERP SUPPLY CHAIN MANAGEMENT

To meet customer demand efficiently, Fitter Snacker must:
Develop a forecast of customer demand
Develop a production schedule to meet the estimated demand
ERP system is a good tool for developing and executing production plans
Goal of production planning is to schedule production economically

45 Đọc thêm

STORY WRITING TIPS ENGLISH GRAMMAR

STORY WRITING TIPS ENGLISH GRAMMAR

Story writing tipsTo tell a story well you need some practice. A good story writer looks ahead as he tells the story and plans it out.To write a good story you must have the whole plot clear in your mind. You must also have the main pointsarranged in their proper order.So how does one write a good story? To be a good story writer you must have a fertile imagination. Readextensively and you will find your mind brimming with ideas. Here are a few tips to help you become a better storywriter.Before you start writing, see that you have a clear idea of the plot in your mind. Once you have got the outlineready all that you need to do is to develop the points.While writing the story, do not omit any point and keep to the order in which the events take place.Connect the points naturally so that the story will read as a well written piece of composition.Use your imagination and where possible introduce dialogues. Note that care must be taken to ensure that theysound natural and interesting.Emphasize the leading points and do not dwell too long on minor details.The conclusion is the most important part of the story. The whole story must lead up to it naturally and then itshould come as a bit of a surprise.Make sure that your composition is grammatical and idiomatic and in good simple English. Revise your work andif necessary rewrite it until it is as good as you can make it.Stay on top of your writing! Download our grammar guide from www.englishgrammar.org to stay up-to-date.Powered by TCPDF (www.tcpdf.org)
Xem thêm

1 Đọc thêm

MARKETING QUỐC TẾ MARKETING DISCUSSION QUESTIONS

MARKETING QUỐC TẾ MARKETING DISCUSSION QUESTIONS

line with the company-wide plan.3. Guided by the company’s mission statement and objectives, management plans itsbusiness portfolio, or the collection of businesses and products that make up thecompany. The firm wants to produce a business portfolio that best fits its strengths andweaknesses to opportunities in the environment. To do this, it must analyze and adjustits current business portfolio and develop growth and downsizing strategies for adjustingthe future portfolio. The company might use a formal portfolio-planning method. Butmany companies are now designing more-customized portfolio-planning approaches thatbetter suit their unique situations.4. To find the best strategy and mix and to put them into action, the company engagesin marketing analysis, planning, implementation, and control. The main components of amarketing plan are the executive summary, the current marketing situation, threats andopportunities, objectives and issues, marketing strategies, action programs, budgets,and controls. To plan good strategies is often easier than to carry them out. To besuccessful, companies must also be effective at implementation-turning marketingstrategies into marketing actions.Marketing departments can be organized in one or a combination of ways: functionalmarketing organization, geographic organization, product management organization, ormarket management organization. In this age of customer relationships, more and morecompanies are now changing their organizational focus from product or territorymanagement to customer relationship management. Marketing organizations carry outmarketing control, both operating control and strategic control.Marketing managers must ensure that their marketing dollars are being well spent. In atighter economy, today’s marketers face growing pressures to show that they are addingvalue in line with their costs. In response, marketers are developing better measures ofreturn on marketing investment. Increasingly, they are using customer-centered
Xem thêm

6 Đọc thêm

Local open space planning guide

LOCAL OPEN SPACE PLANNING GUIDE

For more than 100 years, New Yorkers have worked together to create parks and to protect open space resources. In 1885, New York made Niagara Falls the first state park in the nation. The Adirondack and Catskill Forest Preserve, also created in 1885, was the country’s first designated wilderness. Central Park is a priceless asset to New York City and a model for other urban parks. But these and other wellknown accomplishments are only a part of the story. Each community, each town, each county has unique places, special recreational resources, treasured historic sites and important natural areas. New York State also has many economically vital farms and forests, and thousands of miles of waterfront. Our ancestors recognized that these open spaces may not survive without care and attention. Community planning is needed to create and maintain parks and preserves. Local land use regulations can guide the patterns of development on the land to avoid loss or damage to important natural and cultural resources. In response to an act of the State Legislature, New York adopted its first statewide Open Space Conservation Plan in 1992. The plan was developed through a grassroots process involving citizens in all parts of the State. One recommendation of the plan was that State government should encourage the development of local open space plans. Such plans could be consulted to ensure that future revisions of the statewide plan really reflect the views and ideas of all New Yorkers. Local open space plans can help shape a better future for individual communities across the State.
Xem thêm

71 Đọc thêm

Cùng chủ đề